PUMA, a Global sports brand has partnered with Royal Challengers Bangalore to launch an all-new bold and sporty athleisure range.
The Royal Challengers Bangalore fans have an opportunity to showcase their passion for the team throughout the year by sporting merchandise. The collection draws inspiration from urban graffiti and street art. The athleisure range boasts bold colours and quirky graphics. The collection comprises apparel for men and women, including t-shirts, track pants, and hoodies dropping right in time for the T20 season.
PUMA witnessed record-breaking jersey sales, of which the majority were customized, having garnered huge success in the first season of the IPL. Celebrating the indomitable spirit and fierce attitude of the team, PUMA has decided to strengthen its partnership further with RCB with a collection.
Commenting on the launch of the PUMAxRCB athleisure range, Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia said, “Royal Challengers Bangalore is undoubtedly the most popular cricket team in the T20 League and enjoys an ever-increasing fandom across the country. We are really excited to partner with them for the launch of the athleisure range. Bringing the best of both worlds, the collection leverages PUMA’s design expertise and RCB’s fashionable DNA. Through an exclusive PUMAxRCB range we aim to strengthen the team’s connect with its fans across the country.”
Speaking about the launch, Rajesh Menon, Vice President and Head, Royal Challengers Bangalore said, “We are extremely delighted to continue and strengthen our association with high performing sports brand, PUMA. This partnership is a true intersection of cricket and lifestyle. The launch of athleisure collection makes RCB the only cricket team to move beyond traditional retail merchandise into the world of GenZ, Millennial fashion wear. This collection indeed represents the evolving brand ethos of RCB in a cutting-edge streetwear, on-trend lifestyle avatar which will completely resonate with Young India.”