PVR Cinemas and Cinionic form long-term alliance to elevate cinema experience in India
PVR Cinemas, the premium film exhibition companies in India, inked a long-term alliance with Cinionic, the Barco cinema joint venture. Elevating the cinematic experience in India, 150 screens at both new and existing PVR properties will be outfitted with Barco’s 2K, 4K and Flagship Laser projection within 12 to 18 months. The announcement was made at the CineAsia trade show being held at Hong Kong Convention & Exhibition Centre from December 10 to 13, 2018.
Changing the movie-watching paradigm by powering a wide gamut of cinema experiences
Since its inception in 1997, PVR has redefined the cinema industry and the way people watch movies in India. From its compact cinemas in smaller towns to Gold Class and Director’s Cut deluxe cinema-plus auditoriums, PVR enchants guests seeking a high-quality movie experience with a diverse cinema offering. The exhibitor recently added P[XL] – premium, extra-large screen format powered by India’s first Barco Flagship Laser projector ― to amaze fans with the richest and most immersive movie presentations.
“Our industry is facing stiffer competition, so we need to offer unique entertainment experiences that are larger than life,” comments Mr. Gautam Dutta, CEO of PVR Cinemas.
“The Barco cinema projectors deliver the excellent performance and high brightness necessary to power these top-notch movie showings at a very attractive TCO.”
“Our strong heritage and leadership in the cinema industry provide us with a real advantage to redefine the future of cinema. With our cinema joint venture, ‘Cinionic’ announced earlier this year, we have further cemented our promise of delivering outcomes to moviegoers. Cinionic, is focused on delivering WOW cinema experiences and a service model that enables exhibitors to focus on engagement with their audience while simplifying their technology and operations” comments Rajiv Bhalla, Managing Director, Barco India.
“India has always been a cinema-centric country, where moviegoers can enjoy an exceptional night out in PVR’s premium theaters. We are thrilled to forge this strategic partnership with PVR and together deliver the best movie experiences to the audience.” comments Wim Buyens, CEO of Cinionic.