Amitabh Bachchan Launches NFT with Rhiti Entertainment’s platform BeyondLife.club

Rhiti Entertainment & GuardianLink.io partners to launch BeyondLife.club

One of India’s fastest-growing conglomerates, Rhiti Entertainment and GuardianLink.io, the Worlds leading Decentralized No Code NFT Exchange Platform have partnered to form BeyondLife.club, an NFT platform with A-Listed of Brands, Celebrities and Athletes from South East Asia. The BlockChain Phenomena NFT (Non-Fungible Token), which has recorded around $2.5 billion in NFT sales already globally is poised to take a leap forward with the launch of BeyondLife.club.

The NFT collection rollout will be done by none other than the Bollywood megastar, Amitabh Bachchan himself. These collectables will represent Amitabh Bachchan’s legendary status and mark the opening of BeyondLife.club.

I have joined Rhiti Entertainment Pte  Ltd – Singapore and will be launching NFT’s soon on the platform”, said Amitabh Bachchan commenting on the partnership.

Arun Pandey, MD & Chairman, Rhiti Group, said Its astounding to see how suddenly NFT is a hot favourite amongst artists across the world to create financial value for their content. The opportunities & the growth possibilities that are present within this space is beyond imagination. Artists are latching up to this technology to create a value around their life and work, which was almost dormant earlier. Our biggest motivation behind this venture is to empower artists, celebs & athletes globally and at the same time help the diehard fans to get their hands over the purest form of the content”

Keyur Patel, Co-founder, Rhiti Entertainment & Chairman of GuardianLink.io said, “As compared to artists across the globe, Indian artists are just picking up steam in terms of participating in the world of NFTs. Digital Asset space has been limited to crypto millennials and tech-savvy audiences. Today GuardianLink.io with its no code NFT Exchange framework and its deep Legitimacy Protocol Infrastructure is bridging the gap between crypto-savvy and collectors of the world by eliminating the complexity of participation in the space. NFT as digital asset is not just about technology but about the concept of value creation and value retention, so while the whole world is flocking to the wave, the long-term winners in the space will need to do more than just upload an art. It will need to be well conceptualized to have relationships with the smart contract infrastructure and the derivatives of uniqueness, collectability and future value in its creative form. guardianlink.io supports both Ethereum and Matic networks for its minting process.”

Saurav Banerjee, Co-founder, Rhiti Entertainment & Myytake said, “NFT is the future, the centralized marketplaces have gained quite a lot of traction throughout this year making it an extremely profitable for artists, celebrities, sportsmen and differentiated content creators.”




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