Rupeek, India’s leading asset-backed digital lending platform has signed an agreement with Kerala headquartered South Indian Bank as a lending partner to provide online gold loan services. The service will be initially available in select cities across India.
Through this partnership, Rupeek’s safe, transparent, and hassle-free doorstep lending service will enable customers to avail online gold loans without visiting the bank branch. With the technology-enabled processing, Rupeek makes the entire lending process against gold faster, simpler, and safer. Additionally, their customised gold loan services aim to bring convenience to the customers who are wary of stepping out of their homes, post the pandemic.
“With Rupeek’s state-of-the-art technology and South Indian Bank’s unparallel reach, we aim to create a bespoke customer experience of lending and thereby, enabling consumers to fulfill their dreams at every stage of their life. We are thrilled with this partnership, and we hope consumers will celebrate coming together of two like-minded partners to serve and delight them 24×7”, said Ashish Bansal, SVP and Head of Lender Partnerships, Rupeek.
“South Indian Bank is one of the leading players in the traditional gold loan business. The bank is eyeing the ever-burgeoning gold loan market with a newly formed, dedicated gold loan vertical. “When the traditional expertise of South Indian Bank meets the innovative lending practices of Rupeek, the customers are poised to gain enormously”, said Ms. Lakshmi Prabha T.M, Joint General Manager of South Indian Bank.
As India’s fastest-growing fintech company, Rupeek has revolutionised asset-backed lending in India through its unique technology-driven products and offerings. As a nation builder brand, Rupeek’s aim is to democratise credit for all by harnessing the power of technology in designing products that monetises India’s $2tn gold.
Founded in 2015, Rupeek is India’s leading, and one of the most preferred asset-backed digital lending fintech platforms. Built on ‘Technology, Trust & Transparency’ first ethos, its vision is to be a new age, innovative brand solving the credit pain points of Indians. Rupeek aims to democratise access to hassle-free credit for every Indian with its first product being doorstep gold loans, with many more to follow. Rupeek is currently present in 35+ cities and has disbursed loans worth INR 5000+ crores with 55%* of its customers being first-time borrowers.