SBI General partners with SahiPay to offer general insurance products to rural India

SahiPay is a tech-enabled financial inclusion platform

One of India’s leading General Insurance companies, SBI General Insurance ties up with SahiPay to increase insurance penetration in the rural markets. SahiPay is the fastest growing tech-enabled financial inclusion platform of Manipal Business Solutions. The platform provides digital and financial services to customers in semi-urban and rural India.

This association marks a significant milestone for SBI General in realizing its vision of becoming the most trusted general insurer for India as well as Bharat. SBI General will provide a bouquet of non-life insurance solutions to SahiPay customers, through this partnership.

Speaking on the partnership, Pushan Mahapatra, President – Strategic Investments & Head – Open Market, SBI General Insurance said, “At SBI General, we always aim to plug-in digital model in our rural markets wrt insurance offerings. The tie-up with Sahipay is the right fit and has come at an appropriate time to support us in our endeavor to maximize our reach to rural segments”.

Kamaljeet Rastogi, CEO, Manipal Business Solutions said, “India is predominantly rural with more than 65% of the population residing in rural areas. To make rural population aware of the benefits of insurance-focused efforts and innovative, affordable, technology-based insurance products that provide adequate risk coverage are required. SBI General Insurance will help us provide comprehensive and accessible set of insurance offerings to our customers. This partnership will bring in a perfect blend for rural customers, with SBI General’s non-life product offerings and Manipal Business Solutions, along with the right understanding of rural segment by both partners.”

This tie-up is a step in the direction of SBI General’s continuous strengthening of its distribution footprints in the country.

SBI General is one of the fastest-growing private general insurance companies, with the strong parentage of SBI, we, at SBI General Insurance, are committed to carrying forward the legacy of trust and security; and have a vision is to become the most trusted general insurer for a transforming India.

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