Youth-centric brand Pepsi® and fashion label HUEMN came together last night to bring one of the most scintillating fashion showcases for audiences with an all-new collection full of SWAG. The presentation enthralled audiences as Bollywood Superstar Sara Ali Khan walked the 200-foot ramp as the showstopper sporting a marquee piece from the collection.
Fashion is always a medium of self-expression for youngsters across the globe and this runway presentation was an ode to the self-belief of the young generation that aren’t afraid of standing up for themselves.
Speaking on the collaboration, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India said, “We are absolutely thrilled to have partnered with HUEMN for this collection that defines SWAG like nothing else. Pepsi & HUEMN have a similar vision to empower the community that we are a part of – this young demographic is armed with confidence, and we are constantly evolving our offering to encourage the youth of India to be their true selves. Our collaboration with HUEMN is our commitment to celebrate this very philosophy of self-expression and no better way than Fashion to achieve this.”
Commenting on the collection, Pranav Misra, Co-Founder & CEO, HUEMN said, “As we celebrate HUEMN’s 10-year journey in the Fashion Industry, partnering with Pepsi for this presentation was seamless. Both the brands have created a unique culture around them and consistently pushed boundaries in the community. This collection is now for the youth of India and we could not be more excited for our community to embrace it.” – Pranav Misra, Co-Founder, Huemn.
Seen at the event were notable names like Shibani Dandekar, Esha Gupta, Kubbra Sait, Lisa Mishra, Lakshmi Lehr to name a few.
Consumers can get their hands on the outfits with the collection now available online for sale at www.huemn.in while the collection will be complemented with limited-edition, exclusive Pepsi® Black X HUEMN cans.