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Senco Gold & Diamonds joins hands with hoichoi to form Senco-hoichoi Gossip Club!

MediaInfoline January 12, 2021

hoichoi, the leading OTT platform for Bengali content and Eastern India’s largest jewellery retail chain – Senco Gold & Diamonds have announced a strategic partnership to form a club that would include Senco’s elite customers.  hoichoi and Senco Gold, both brands being the best in their kinds and known for celebrating art and creativity, have decided to name the club as the ‘Senco-hoichoi Gossip Club’, after the name of one of Senco Gold & Diamonds’ most popular lifestyle sub-brands, ‘Gossip’. This club would primarily consist some of Senco Gold & Diamonds’ valued customers who would not only get the benefit to enjoy hoichoi’s premium content before anyone else but also take part in different engaging events organized by the brands! This is the first time in Eastern India, that a lifestyle brand will be seen to partner with an OTT brand, in this unique strategic venture.  

Starting with the first event for the Senco-hoichoi Gossip club, hoichoi organised a Special Screening of one of their most renowned web series, Byomkesh, that has returned with its 6th Season, exclusively for the members of the club, before the show’s streaming date (8th January). The screening was followed by a meet and greet session with the cast, namely, the most coveted Byomkesh-Satyabati pair – Anirban Bhattacharya and Ridhima Ghosh, along with various quiz and giveaway segments to the end.  

Following the success and fantastic response garnered from this event, hoichoi has taken a collaborative call to organise more such occasional meet and greet sessions with the cast of various hoichoi Originals and the Gossip Club Members, in the future. Thus, hoichoi, being always on-foot to cater to the needs of its subscribers, will also now deliver its best to the members of this club! 

Commenting on the Senco – hoichoi Gossip club, Joita Sen, Director and Head of Design and Marketing, Senco Gold & Diamonds said, “Senco has always believed in giving value to its customers and with the growing interest of our younger generation in the digital world, our aim is to delight them with an exciting online experience. With this objective in mind, we’ve tied up with a leading OTT player for Bengali content – hoichoi to reach out to our young audience by offering them an additional benefit in the online entertainment space. Besides the pan-India presence of retail stores, Senco also has a strong online presence through our various websites and, and other social media pages. We will continue to strive for offering best of experience to our valued customers across age-groups and generations, and with changing times, we will keep inventing new ways to connect with them.” 

Speaking about the association, Soumya Mukherjee, hoichoi’s Revenue and Strategy Head said, “hoichoi has always been enthusiastic in taking new initiatives and looking into opportunities. This collaboration with Senco Gold would help its customers not only get a taste of hoichoi content but also getting many additional benefits. Combining efforts with a different brand segment will build a wider audience base and a powerful partnership as we not only believe in extending our reach but giving in the best to develop trust amongst our peers. We are extremely positive about the Senco – hoichoi Gossip Club and the outcomes of it. This collaboration will supercharge our growth and allow Senco Gold & Diamonds to surprise their customers with the best content. I look forward to this new exciting journey.” 


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