ShemarooMe expands its OTT reach by partnering with Airtel Xstream Premium


ShemarooMe, the over-the-top (OTT) video streaming app of Shemaroo, today announced a partnership with Airtel Xstream Premium, a video streaming service, from Bharti Airtel (“Airtel”), India’s premier communications solutions provider. The partnership will strengthen ShemarooMe’s presence by tapping into Airtel’s 300+ million customer base across India. With this partnership, users will get access to ShemarooMe’s vast content library along with 14 other Indian and Global OTTs with a single access login on the Airtel Xstream Premium app on mobile and large screens (TV, tablet and PC) at just Rs 149/month and Rs 1499/year.

ShemarooMe, is a one-stop destination for Bollywood (Premiere and Classic), Devotional, Comedy, and Kids’ content that can be viewed by audiences across all age groups and beyond metros. It also has a vast content library of multi-genre, multi-lingual content that offers a plethora of entertainment options to consumers.

Hiren Gada, CEO – Shemaroo Entertainment said, “We are delighted to partner with Airtel Xstream and expand our reach across the country. The partnership with Airtel will not just enable us to reach out to a wider audience but also allow the users of Airtel Xstream to get access to ShemarooMe’s varied content repository. With this association, we have strengthened our longstanding relationship with Airtel and look forward to more such collaborations.”

Adarsh Nair, CEO Airtel Digital, said, “Shemaroo is a pioneer in the content space, and we are glad to partner with its video streaming app, ShemarooMe on Airtel Xstream Premium. Through this partnership, Airtel customers will get access to ShemarooMe’s entire content library in addition to other OTT’s, unlocking the exciting world of video entertainment for India’s growing tribe of digitally connected audiences.”

ShemarooMe has a strong partnership network with over 50 partners across platforms such as E-commerce, Banking & Payment App, Telecom, OEMs, Media, ISPs/Broadband, etc.

About ShemarooMe:

ShemarooMe is the over-the-top (OTT) video streaming app of Shemaroo Entertainment Limited, India’s leading content powerhouse. Over 57 years of being in the media and entertainment industry, Shemaroo has now evolved to be a significant player in the digital ecosystem. ShemarooMe is a comprehensive app with a diverse and exclusive content offering for an audience looking for Bollywood, Gujarati, Marathi, Devotion, Punjabi, Comedy and Kids categories. ShemarooMe also has a unique offering under Bollywood Premiere – the platform showcases World Digital Premiere of critically acclaimed Bollywood movie every Friday. ShemarooMe gives consumers the freedom to choose subscriptions from various content categories. ShemarooMe enjoys a wide acceptance in India and was recently launched in the US market along with the South East, Middle East Asia, UK and other Indian diaspora markets. Currently ShemarooMe is available across geographies, with its presence in 150 countries where consumers can download and experience the promise of endless entertainment delivered at the comfort of their homes. Consumers can download the ShemarooMe OTT app from Google Play, iOS App store and here. ShemarooMe is also available for audiences to subscribe on Apple TV, Amazon Fire TV stick, Cloud walker TV, Mi TV, Roku amongst various other platforms.

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