Sony Music India partners BookMyShow to launch called ‘Imaginarium – It’s a Wonderful World’
Sony Music India and BookMyShow collaborate to introduce India’s 1st LIVE Art Show for kids and families called Imaginarium – It’s a Wonderful World. A made in India concept for kids where they’re invited to discover, explore and expand their imagination through a host of live on-stage experiences, conducted by India’s premiere and only real-life Kids Influencer – Rob. As India’s First Interactive Show for Kids and Families, Imaginarium – It’s a Wonderful World blends Rob’s real-life experiences with his unique, magical and larger-than-life artistic interpretations, to create a concept that will mesmerize and engage audiences of all ages.
Conceptualised and curated by Sony Music and Rob, and produced by BookMyShow, the limited shows of Imaginarium – It’s a Wonderful World will first be performed in Chennai and Bengaluru, before moving to other cities.
Adds on Rob, “This is so exciting as Imaginarium – It’s a Wonderful World opens a whole new world for kids and families alike. We have curated the concept keeping in mind today’s kids who are always looking for compelling content that engages with them. I am confident, this LIVE Art concept will enthral audiences and keep them wanting for more.”
Spanning across 90 minutes and bound together with attractive elements like humour, magic, foot-stomping music and spectacular visuals, kid’s icon Rob and his two delightful sidekicks The Helping Hands will engage the audiences and create science & art experiments as well as fascinating illusions. This action-packed roller coaster of creativity will also empower the audiences to participate in the show and not just witness it, a first in the LIVE Art show space.
Adds on Anjana Devraj, Head Kids Division, Sony Music India, “Rob and us are creating a never seen before LIVE stage experience for kids. Captivating audiences with concepts that will broaden their imagination and also allow them to learn and master DIY concepts that will stay with them forever. We are proud to be associated with BookMyShow, and together we promise to create a memorable experience.”
“As BookMyShow, we are always looking to introduce new forms of entertainment to the Indian audiences and we are now excited to work with Sony Music India and Rob for the first ever Live Art show Imaginarium – It’s a Wonderful World. The Kids and Family category on BookMyShow has continued to register phenomenal growth in the last few years. Given this, we could identify the appetite in this segment for a new format such as Imaginarium – It’s a Wonderful World and are confident of its success,” said Kumar Razdan, AVP- Live Entertainment, BookMyShow.
Manifested through a series of incredible live art performances, Rob’s magical creations use daily mundane household items to create wonderful perspective art, and teach the audience simple yet innovative ways to make party treats! The audiences will also learn art forms used in places like Japan and Turkey, bring characters to life using the ink splat technique, and create much more along with Rob throughout the show, with their DIY kits which will be provided to them at the venue!
A perfect outing for kids between the ages 4-14, and their families, Rob’s Imaginarium – It’s a Wonderful World will perform in Chennai’s SMVRCH from November 30-December 2, 2018 and in Bangalore’s Good Shephard from Dec 14-16, 2018. Tickets to be soon available exclusively on BookMyShow.