Swiggy partners with WhizCo for in-app influencer activations to boost sales and restaurant visibility

Swiggy collaborates with WhizCo to leverage content creators and influencers to enhance sales and promote restaurant visibility on its food delivery app. The campaign has resulted in increased discoverability, customer engagement, and order frequency.

Swiggy Partners with WhizCo: A Flavorful Collaboration Driving Success

In today’s rapidly evolving digital landscape, collaboration is key to success. Swiggy, India’s leading food delivery app, has embraced this notion by partnering with WhizCo, India’s top Influencer Marketing and Creator Management agency. This collaboration has proven to be a game-changer, driving sales and increasing restaurant visibility through innovative in-app influencer activations.

The primary objective of this partnership is to enhance the sales of partner restaurants in targeted cities by leveraging the power of creator-generated content. By enlisting the support of over 200 content creators each month, WhizCo has successfully crafted visually captivating and vividly descriptive content of various dishes available on the Swiggy app. This not only entices users to explore the diverse culinary offerings but also ensures a delightful and immersive experience for food enthusiasts.

Undoubtedly, the implementation of this campaign presented several challenges that required WhizCo’s expert team to exercise their creative problem-solving skills. From scouting nano and micro-influencers in close proximity to partner restaurants to ensuring the production of high-quality video content, their dedication and meticulous attention to detail shone through. The post-production editing process and the crafting of eye-catching food captions further strengthened the campaign, differentiating Swiggy’s offerings in the minds of users.

The results of this collaboration speak volumes about its effectiveness. Swiggy has reported a significant increase in product discoverability, with a 10% uptick in restaurant visibility and a commendable 15% rise in orders. Customer engagement and daily time spent on the app have also witnessed improvements, highlighting the seamless integration of influencer content into the user experience. Partner restaurants have experienced a surge in product impressions, leading to enhanced new product discovery and order frequency.

This success story is just the tip of the iceberg. With such positive outcomes, it is evident that the collaboration between Swiggy and WhizCo is poised for further expansion. Restaurants and creators from remote areas will soon have the opportunity to benefit from this collaboration, contributing to their growth and success.

The true measure of success lies not only in the tangible outcomes achieved but also in the intangible impact made. Prerna Goel, Co-Founder, and Chief Marketing Officer at WhizCo aptly expresses the pride and fulfillment felt by the team in helping small-scale food creators expand their influencing careers. By nurturing their growth, WhizCo and Swiggy have fostered a sense of community while simultaneously driving footfall on the app and in partner restaurants.

In conclusion, the collaboration between Swiggy and WhizCo is a testament to the power of partnerships in the digital age. Through their combined efforts, they have revolutionized the food delivery experience and elevated the visibility of partner restaurants. This positive impact not only boosts sales but also nurtures the growth of aspiring food creators. The future looks promising as this partnership continues to evolve, reaching even greater heights in the world of influencer marketing and online food delivery.

WhizCo, India’s leading Influencer Marketing and Creator Management agency recently announced its successful collaboration with Swiggy, India’s leading food delivery app, for in-app influencer activations to drive sales and increase restaurant visibility. The campaign aims to enhance the sales of partner restaurants in targeted cities through creator-generated content, while also promoting Swiggy’s new feature that showcases short food review videos to drive more sales.

As part of the campaign, WhizCo ropes in more than 200 content creators every month and helps create visually appealing and vividly descriptive content of the dishes at different restaurants on the Swiggy app. By leveraging the creativity and authenticity of local food enthusiasts and influencers, the campaign aims to provide users with a delightful and immersive experience of exploring the diverse culinary offerings available for delivery.

WhizCo’s team of experts has worked diligently to overcome various challenges during the implementation phase. “The foremost challenge for our team was scouting nano and micro-influencers close to the partner restaurants and then ensuring that they could produce high-quality video content. Then, the team also worked on the post-production editing process of the videos produced by the creators and then crafted eye-catching food captions for the videos as well, which differentiated Swiggy’s offerings in the users’ minds. So we were there right from the very beginning to the end” said Aastha Goel, Co-Founder and Chief Operating Officer at WhizCo.

The campaign has resulted in increased discoverability of products on the Swiggy platform with a 10% uptick in restaurant visibility and 15% more orders so far and has also improved customer engagement and daily time spent on the app, as reported by Swiggy. Partner restaurants have also experienced a substantial increase in product impressions and long-term recall, resulting in enhanced new product discovery and order frequency. As a result, this partnership is also expected to expand to more restaurants and creators from remote areas in the near future as well.

Talking about the collaboration, Prerna Goel, Co-Founder and Chief Marketing Officer at WhizCo, said “The collaboration with Swiggy has been such a wonderful experience for us. Our team went above and beyond to ensure the success of the campaign”. “We are proud to have helped small-scale food creators expand their influencing careers and contributed to the increased footfall on the app and in partner restaurants. I’m glad that we were able to create a significant impact while also nurturing the growth of small food creators”, she added.