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Taboola associates with Amar Ujala to expand engagement and revenue


An exclusive partnership of a leading Hindi daily with 168 million sessions as per Comscore, Amar Ujala and Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, has been announced and this partnership will be used by Amar Ujala to increase its audience engagement, monetization and maximize traffic with Taboola’s discovery platform across desktop, tablet, and mobile web.

Through exclusive touchpoints on devices beyond the web, Amar Ujala will utilize Taboola News to acquire new readers and along with that enable users to access more articles, videos and other content they love, with Taboola Feed a vertical-scrolling feed. Encouraging visitors to stay on the site longer by providing targeted, relevant content, the feed offers a similar experience to scrolling through social media networks.

Providing editorial teams with actionable insights related to the content performance in real-time, Amar Ujala will also leverage Taboola Newsroom’s insights. The performance of the story placement, thumbnail, headline and discover topics can be tested with this according to their users who would be interested to read about from Taboola’s network.

The publication gets to drive engagements from Taboola’s technology and product offering and consumers to discover the content of their interest. Data from Taboola Newsroom identifies topics and news categories that have seen an increase in page view traffic. These insights assist publishers in improving website engagement and create user-friendly content.

Taboola is powered by artificial intelligence and is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Including El Mundo, CNBC, The Independent, Business Insider and NBC News, Taboola has long-term partnerships with some of the top digital properties in the world. There are over 500 million daily active users in a brand-safe environment and more than 13,000 advertisers use Taboola to reach them. Including New York and Tel Aviv, the company has offices in 18 cities worldwide.

Taboola is going public via a merger with ION Acquisition Corp. 1 Ltd. (NYSE: IACA), a publicly-traded special purpose acquisition company, or SPAC. For more information visit:


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