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Tata Sky Binge partners with SonyLIV to expand its content library

Madhushree Chakrabarty November 2, 2020
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Tata Sky Binge partners with SonyLIV to add 1000 plus hours to its vast content library to please its customers. The contents will include movies, TV shows and SonyLIV’s renowned Originals scuh as  1992 – The Harshad Mehta story, Your Honor, Undekhi, JL50, Avrodh – The Siege Within and movies like Ram Singh Charlie, Kadakh, etc. 

Commenting on the partnership, Pallavi Puri, Chief Commercial & Content Officer, Tata Sky said, “We have always believed in giving a wealth of choice to our subscribers in terms of new content offerings. Banking on shared synergies, we are confident that SonyLIV’s library of outstanding content will ensure that our subscribers continue to discover the most entertaining and engaging content on the Tata Sky Binge platform.”

Talking about the collaboration, Danish Khan, Business Head – Sony Entertainment Television, Digital Business and StudioNEXT, said, “From the time of relaunch, we have been witnessing huge surge in content consumption on the large screens and connected devices and our partnership with Tata Sky Binge will further bolster our leadership in the large screen households. We have a robust content library that has a lot to offer for its users to choose from. This collaboration will allow us to boost our engagement at a time when users are glued to their screens for captivating stories. We are thrilled about extending the ongoing relationship between both the brands.”

Tata Sky Binge is a streaming platform of Tata Sky that clusters the premium OTT and catch up TV content under a single subscription and interface. It can also be accessed through Amazon Fire TV Stick- Tata Sky Edition for just ₹299 per month. It offers entertainment options from India’s top OTT apps, that includes ZEE5, Disney+ Hotstar Premium, SunNxt, Eros Now, Hungama Play, ShemarooMe, Voot Kids Voot Select and now SonyLIV. It offers free of cost subscription of Amazon Prime Video as well.

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