The Hindu Extends Partnership With Taboola For Two Years To Drive Revenue Growth

Taboola releases Readership Insights for India revealing significant trends during the COVID 19 lockdown

Taboola, a global leader in powering recommendations today announced the extension of its partnership with The Hindu, one of the leading Indian English news publishers. The exclusive partnership has been extended for the next two years which will enable The Hindu to leverage Taboola’s discovery platform on mobile and web to increase audience engagement, maximize traffic and grow revenue.

With a reach of 60 million page views, this strategic partnership with Taboola will help The Hindu to drive the right engagement and create value for its readers. Taboola’s technology and innovative products will support The Hindu in its next phase of growth and drive revenue.

Under the partnership, The Hindu will continue to use Taboola Newsroom’s insights and A/B testing capabilities, providing editorial teams with actionable insights and data about content performance in real-time. This will strongly assist them to test the performance of editorial content and reveal topics of interest for their users. With the continued implementation of Taboola Feed, The Hindu will provide its readers with a seamless flow of personalized content and videos that the user might be interested in discovering next and keep them engaged on their website and mobile application.

Suhaib Husain, Head of Programmatic Digital Sales, The Hindu said, “We are immensely excited to continue our ongoing partnership with Taboola. Their product offerings have added value to our publication by driving user engagement, improving the experience and growing revenue. We are looking forward to our continued association to drive value for our readers and create new avenues for growth.”

Taboola’s technology product offering helps publications to drive engagements and consumers discover the content of their interest. Taboola Newsroom identifies topics and categories and provides publishers with insights to create user-friendly content and improve engagement.

Learn more about Taboola’s recommendation platform and services here.

 About Taboola

Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.

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