As part of its growing team and capabilities, brand consultancy, The Partners, has appointed Anupam Yog as Strategy Director in its Singapore office. Anupam brings a wealth of experience to the position and will be responsible for spearheading The Partners strategic offering across the Asia-Pacific region with a particular focus on India.
Anupam joins The Partners from his role as Marketing Director of India’s largest institutionally owned retail property developer, Virtuous Retail from The Xander Group, where he led strategy and experience design for a pan-India portfolio of premium retail destinations.
A well-recognised specialist in nation & city branding, Anupam’s work includes positioning India as the ‘Fastest Growing Free Market Democracy’ at the World Economic Forum in Davos, as well as crafting public diplomacy campaigns for Brand India across the globe. He advised the London Mayor’s office on strategy for Brand London in emerging markets, including the ‘London in Beijing’ campaign during the 2008 Olympics. He is a member of the Placemaking Leadership Council, Future Agenda, the International Council of Shopping Centers and the Urban Land Institute.
Anant Deboor, Managing Director, The Partners Singapore, said: “Anupam’s appointment comes at exciting times at The Partners. As we continue to grow our portfolio of clients in Asia-Pacific, I am confident that Anupam has the insight, ideas, experience and passion needed to develop our clients’ brands and strengthen our reputation across the region.”
“I’m pleased to join The Partners in this role as the firm expands its footprint in Asia. Creativity and design are more relevant to business today than ever before, and with our rich heritage of work with some of the world’s leading brands, as well as our global capabilities in design and innovation, I’m confident we will grow rapidly in the region,” Anupam added.
Anupam’s hire is part of a growing team at The Partners Singapore who have added capabilities in digital branding and communications. The team now includes Benjamin Ong, Design Director and Danley Stone, Account Director, who bring wider experience through clients Sony, Google, Nikon, 3M and Danone.