Jan Nivesh, India’s largest investor education initiative, jointly conducted by Times Network and the Association of Mutual Funds in India (AMFI) culminated its journey of creating the World’s largest investment education initiative. Present at the event were industry stalwarts including, A Balasubramanian, CEO – Aditya Birla Sun Life Mutual Fund, N S Venkatesh, Chief Executive Officer – AMFI, Kailash Kulkarni, CEO – L&T Mutual Fund and Nikunj Dalmia, Managing Editor, ET NOW amongst others. Celebrating the impact of Jan Nivesh, a special skit on ‘Jan Nivesh and the investment journey of the common man’ was performed. The skit showcased the investment journey of 6 individuals, from different walks of life, and how they were benefitted by investing regularly into mutual funds.
Jan Nivesh, the investor awareness campaign commenced in June 2018, with a purpose to drive impactful investor education program across the country. Provoking the need of mutual funds and thereby enabling action for deep penetration of financial inclusion across all strata’s of the country, Jan Nivesh, crossed one million mark milestone by encouraging citizens to pledge their one day’s income into Mutual Funds.
Guiding the citizens to a future ready financial path, Jan Nivesh team travelled to more than 100 cities and conducted more than 150 camps to educate, inspire and encourage people to change their financial habits and create smart wealth by investing in Mutual Funds. More than 100 hours of content was curated across TV, Digital and Social mediums to empower and spread knowledge amongst Indians, through eminent investment experts.