Uber Eats and Café Coffee Day partner to launch India’s largest virtual restaurant network
Uber Eats and Café Coffee Day announced a partnership to launch the country’s largest network of virtual restaurants, which will soon bring foodies a greater choice of ‘delivery-only’ restaurant brands exclusively on the Uber Eats app. The first restaurant brand under this partnership is scheduled to launch in November.
This partnership will leverage Café Coffee Day’s robust and innovative F&B expertise, pan India café network with the technology that Uber Eats is renowned for. Uber Eats will help Café Coffee Day with data, analytics and insights to help identify food or cuisines that consumers crave the most. This will enable, Café Coffee Day and Uber Eats to launch menu offerings as per evolving consumer trends, for multiple ‘delivery-only’ virtual restaurants.
Commenting on the association with Café Coffee Day, Jason Droege, Vice President of UberEverything, Uber Technologies said, “We are thrilled to partner with Café Coffee Day the pioneers of café culture in India – our fastest growing global market. Using experience and lessons learnt in the virtual restaurant space from our global operations, we hope to provide our Indian restaurant partners greater growth opportunities. Our customers too will enjoy ordering and eating their favourite everyday meals at the tap of a button.”
Venu Madhav, Chief Executive Officer, Café Coffee Day said,“With this association we aim to take the goodwill and trust earned in the F&B space and combine it with new age reality of virtual restaurants to offer everyday meals that can be delivered to nomadic millennials at home or at work in a convenient manner.” He further added, “We are proud to partner with a fellow global brand, Uber Eats for this new age venture which will redefine the food service industry in India. Their strength and expertise in the business of home delivery will ensure delight to millions of aspiring youngsters who have moved away from their homes with great quality products from Café Coffee Day’s virtual restaurants every day across the country.”
Virtual restaurants are digital-only eateries that allow business owners to explore new culinary options and reach a wider audience by using the space in their existing kitchen. Virtual restaurants allow partners to test new opportunities in today’s dynamic market in a nimble manner.