UMW and Bohra Films come together to launch Gaanabajaana.com
MediaInfoline March 28, 2016
United Media Works (UMW), the world’s most secured digital cinema platform has joined hands with Bohra Films to launch Gaanabajaana.com for independent artists – including Musicians, Singers and Performers for showcasing their talent. The platform aims to facilitate a fruitful interaction between artists and event promoters.
Gaanabajaana is a simple platform that helps talent overcome their lack of opportunities, thereby helping them get noticed on a national stage. It also helps event promoters and organizers choose from an array of distinguished talent, thereby facilitating part of the decision making as far as event management and planning is concerned. Currently, there are around 2000 artists registered on the platform.
Speaking about the new partnership, Bhandari Bros, Co-Founder of UMW said, “We are really excited to partner with Bohra Bros, as our goal has always been to support the growth of the Media and Entertainment industry. By establishing such a platform, we are aiming to extend a supportive hand towards independent artists across the country, by helping them secure the right set of opportunities they deserve. With entertainment being an integral part of any event, we look forward to seeing the platform become the preferred mediator for artists as well and event organizers to connect with each other.”
Commenting on the new venture, Mr. Anil Bohra and Mr. Ravi Bohra, Creative Directors at Bohra Bros. said, “By joining hands with United Mediaworks, our aim is to build on our respective strengths to dish out the most concrete platform for independent artists and serve the entertainment community as a whole. With this platform, we strive to offer better services and easier management for the entertainment needs of the people. We hope to reach out to the country’s vast talent pool and benefit them positively with the new venture.”
United Mediaworks presently provides services across the states of Maharashtra, Uttar Pradesh, Uttrakhand, Jharkhand, Bihar and Gujarat. The company also expanded its services to West Bengal and Karnataka in early 2016. United Mediaworks (UMW) was launched in June 2011, by the Bhandari Brothers, Ashish and Sachin along with Dr. Pradeep Tapadiya.