India witnessed a spectacular fusion of fashion and music as United Colors of Benetton proudly partnered as the official styling partner for Bryan Adams’ highly anticipated India Tour 2024. The multi-city tour brought together fans from across the nation to celebrate the iconic artist while embracing the vibrant spirit of Benetton.
From Shillong to Gurugram, Mumbai to Bangalore, and Hyderabad to Goa, each city came alive with the synergy of live music and creative expression. Benetton’s presence at every concert added a vibrant dimension to the experience, capturing the spirit of individuality and color that defines the brand.
At the heart of each venue, the Benetton booth stood as an immersive hub of creativity and excitement, drawing attendees with its vibrant energy and engaging activities. Designed to bring the brand’s ethos to life, the booth offered fans a unique opportunity to step into the colorful world of United Colors of Benetton and celebrate individuality and artistry in every sense.
Guests were treated to complimentary custom-designed tattoos, showcasing bold and artistic designs that became instant conversation starters. They could also personalize tote bags, adding their own creative touch to a timeless accessory and leaving with a one-of-a-kind memento that reflected their style and the spirit of the event.
The booth also featured thoughtfully curated photo opportunities, allowing fans to capture shareable moments against visually striking backdrops inspired by Benetton’s iconic themes of diversity and vibrancy. Interactive elements encouraged visitors to engage deeply with the brand, fostering a sense of community and connection.
Whether it was discovering unique brand stories, engaging in hands-on creativity, or simply soaking in the energetic atmosphere, the Benetton booth became the epicenter of activity at every concert. It offered attendees more than just a touchpoint—it created a memorable and meaningful experience that echoed Benetton’s celebration of color, self-expression, and inclusivity.
In each city, key influencers attended the concerts, many styled in their favorite United Colors of Benetton looks, embodying the brand’s vibrant and inclusive spirit. Their presence further strengthened Benetton’s connection with its audience, turning each event into a celebration of style, creativity, and music.
Speaking on this partnership, Mr. Ramprasad Sridharan, CEO of Benetton India, said: “Music and fashion are universal languages that inspire and unite us. By intertwining concerts with our vibrant aesthetic, we’re celebrating individuality and creativity, aligning with our commitment to staying relevant to the evolving tastes of our audience. The Bryan Adams India Tour has been a fantastic platform to connect with our community in a meaningful and memorable way.”
The partnership marked a celebration of individuality, creativity, and the joy of shared experiences, staying true to United Colors of Benetton’s legacy of embracing diversity and color in all its forms.
United Colors of Benetton continues to redefine how fashion can engage with audiences in innovative ways, creating meaningful moments that leave a lasting impression.
