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Universal Music Group and TikTok signs a global agreement

Madhushree Chakrabarty February 9, 2021
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Universal Music Group (UMG), and TikTok sign a global agreement that provides equitable compensation for the songwriters and recording artists. And, also to enhance and expand the existing relationships among the companies, promoting the growth of new experiences and form a stronger bond between the artists and fans for the music that they like.

The agreement covers recorded music from all artists from UMG’s songwriters and labels with Universal Music Publishing Group (UMPG). Through this agreement, the TikTok users will become empowered by the music and soundtracks with which they create videos and build communities of music-centered culture. Additionally, TikTok will have more new features for the users in its kitty like incorporating clips from Universal Music Group’s full catalog of music.

“We are excited to enter this new era with UMG and UMPG to continue supporting artists and songwriters, by working together to help reach music fans on TikTok. Our platform has been a driver in creating chart hits and licensing the world’s biggest catalog of tracks will continue to inspire our community. In turn, we are proud to partner with UMG and UMPG to be a source to help new talent emerge and to re-introduce legacy acts to a new audience.” — Ole Obermann, Global Head of Music for TikTok.

“UMG and TikTok will now work more closely than ever to promote ambitious experimentation, innovation, and collaboration — with the shared objective of developing new music experiences and features. Driving new and deeper connections with fans, this agreement delivers equitable compensation to our recording artists and songwriters, as well as a commitment to developing industry-leading tools, A&R insights, and models necessary to advance their careers.” — Michael Nash, Executive Vice President of Digital Strategy at UMG.

“This alliance sets an industry-wide example of social media companies acknowledging, respecting, and compensating the music creators whose songs are instrumental to their platforms. We appreciate Tik Tok’s partnership and look forward to working together to provide support and opportunities to our songwriters.” — Marc Cimino, Chief Operating Officer of UMPG.

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