Viacom18, India’s fastest growing entertainment networks entertainment and fun learn platform for children, VOOT Kids, has been catering to the digitally native kids’ ecosystem through diverse and multi-genre content offerings across Watch, Read, Listen & Play segments. With a focus on providing the best mix of entertainment and fun learning, VOOT Kids that boast of highest time spent per viewer in the category and is accredited by the Early Childhood Association (ECA), has been partnering with iconic brands to fortify its rich content library. Further expanding this entertainment quotient, VOOT Kids, in an association with Green Gold Animation has announced a game changer association for digital exclusive 21-movies of Bheem to provide young viewers with access to their most loved character.
With handpicked toons that drive fandom, VOOT Kids’ character slate is perhaps one of the largest in world amongst the kids’ digital genre. From international premium animated legends to home-grown desi super heroes, VOOT Kids has become a one-stop destination of the best characters that kids love. Witnessing high traction from metros as well as small cities has made Chhota Bheem one of the few toons that has an international appeal with Indian sentiments.
Debuting exclusively on VOOT Kids, The VOOT Kids Moviethon – Bheem special is a mammoth endeavour to bring Bheem and his fans closer than ever before. With 21 digital exclusive movies now available, the association with Green Gold Animation will further add depth to the app’s diverse content slate. The biggest blockbuster ‘Bheem in the city’ will showcase Bheem in a new look, in a new city with a new adventure along with 20 other monsters hits from the toon space. With every story having masti and acchai, Bheem’s endearing and empathetic quality along with good values that kids sublimely imbibe is what the platform stands true to.
Speaking about VOOT Kids and the exclusive deal with Green Gold Animation, Ashutosh Parekh, Head of content, VOOT Kids, said, “At VOOT Kids, our endeavor has always been to create a content driven platform that bring forth best of fun and learn components, which is salient to every child’s screen time journey. With over 200 characters across our diverse and expansive content library, we aim at creating a wholesome experience for our young viewers to enjoy their favourites at their will. From our launch, Bheem continues to trend in top characters, making it a strong, stable and lovable character that works well with our young users and their parents. Bheem as toon, international appeal with Indian sentiment at the heart of every story, making it one of the most watched and searched for toon on the app. This is definitely one of the biggest content driven initiatives in the kids digital space ever, and we are excited and hopeful that our digital exclusive 21-movie partnership that bring so many different avatars of Bheem and significantly add diversity to our content slate. We will continue to invest in creative storytelling that our users will cherish”.
Rajiv Chilaka, Founder & CEO, Green Gold Animation, said, “As the creator of Bheem, as a character has evolved over the last decade than any other IP, with a worldwide fan following. Our endeavor at Green Gold, has always been widen the franchise’s appeal and fan base, thus leading us to collaborate with India’s most inclusive kids’ platform VOOT Kids, with a multi format offerings that makes it truly unique. Voot Kid’s content team’s global benchmarks for engagement and curation convinced us that the platform would be the perfect digital home for our characters and fans to build a deeper bond. The scale and the nature of this content partnership got us excited, given it is one of a kind that the kids entertainment genre has seen till date. The launch of 21 Bheem movies, latest and the biggest titles as digital exclusive on VOOT Kids underlines the platform’s commitment to keep their little consumers happy. As a committed parent who subscribes Voot Kids for my children VOOT Kids, it has successfully created a safer environment for kids to enjoy their favorite characters. These kinds of initiatives rewrite the rules of disruptive content strategy as we are thrilled to be a part of it.”
With a mission to make screen time meaningful for kids, VOOT Kids, has struck a balance between fun learning and entertainment. VOOT Kids will bring almost all possible avatars of Bheem together. From the 3D version of Super Bheem, the classic 2D avatar of Chhota Bheem, the fun filled short format stories as Chatpat Bheem, the action oriented slant that comes with the Chhota Bheem Kungfu Dhamaka storylines, the platform will further enrich their content slate to deliver a holistic experience to its viewers.