The much-awaited Walkers & Co. tour by Johnnie Walker refreshing mixer non-alcoholic collaborated with Good Creator Co. and MissMalini for a first-of-its-kind event for a magical, iconic, and musical concert experience in India! It was an experiential concert featuring Grammy Award winning and multi-platinum artist John Legend and rap goddess & Grammy nominated Raja Kumari in Mumbai. John Legend and Raja Kumari recently also collaborated with Walkers & Co. to create the iconic Keep Walking Anthem, and they performed live at the Jio World Convention Centre in Mumbai on March 4, 2023.
The Walkers & Co. tour brought alive the spirit of “Keep Walking,” a two-word phrase that acts as a rallying cry for a community of Walkers who are self-driven towards championing sustainability and inclusion.
The duo set the stage on fire with their marvelous performance in custom-made outfits from the couture designer. John Legend was seen wearing an Amit Aggarwal custom hand-embroidered tuxedo with metallic cord detailing in deep violet, and Raja Kumari was seen in a custom Amit Aggarwal designed gown finished with metallic corded geometric wings in deep violet color hues.
Stating her thoughts around the tour, Shweta Jain, Chief Business Development Officer: Luxury, Reserve & Craft – India and South Asia, Diageo, said, “We created Walkers & Co. as a platform to create bold boundary pushers across creator communities. Our global rallying cry “Keep Walking” has been inspiring generations. The two converged to inspire an iconic collaboration between John Legend & Raja Kumari – who are together in concert celebrating all pervasive progress”.
Malini Agarwal, Co-founder, The Good Creator Co, said, “It’s great to see collaborations like this happening across different industries and countries, bringing people together through the power of music and creativity. The event was filled with incredible performances by these two rock stars with their own personal hits and classics that were heard all over the world!”.
The tour marked the onset of many such culturally bold acts to come out of Walkers & Co., a platform that provides a space for individuals and communities to create work that is progressive, inclusive, and always pushing the society forward. The event was an evening of inspiring music, iconic fashion, and love. An unforgettable experience for everyone who came!
There was over 1500+ guests, which included top celebrities and influencers from Mumbai like Malini Agarwal, Aditi Rao Hydari, Madhuri Dixit, Kabir Bedi, Parveen Bedi, Rhea Chakraborty, Anusha Dhandekar, Monica Dogra, Malvika Sitlani, Karan Tacker, Anupria Goenka, RJ Malishka, Sayani Gupta, Akshay Oberoi, Aahana Kumra, Sanam Johar, Anupriya Goenka and many more got a chance to witness an evening of a never-seen-before collaboration.