Whistling Woods International, one of India’s premier creative institutions, has long been a beacon for aspiring talent in the world of film and beyond. Founded by cinema legend Mr. Subhash Ghai in 2006, the school began with a singular goal: to transform dreams into reality for every gifted student who walked through its doors. Today, under the leadership of Mrs. Meghna Ghai Puri, the institution continues to thrive, now embracing a broader creative vision that extends well beyond the realms of cinema.
In a bid to further strengthen its brand identity and expand its reach, Whistling Woods has teamed up with United270 Global, a dynamic digital-first agency based in Bangalore and Mumbai. United270 emerged as the preferred partner from a competitive multi-agency pitch, thanks to its unique and integrated approach, which perfectly aligns with Whistling Woods’ established positioning. United270 is also exploring innovative, digitally integrated methods, leveraging EdTech solutions while ensuring that the human touch remains at the core of all communications. Additionally, the communication lab also gave the existing logo a facelift, making it more relevant to the audience of today.
Sasha D’souza, Creative Director, Mumbai Head & the pen behind the brand communication added– “The idea was the capture the true aspiration and life of every student that steps into the college. It was important to inspire while showing what it truly is like to take charge of your creative career and immerse yourself in your art – especially when we live in a country where choosing a non-conventional career is still almost taboo.”
Jeff Emmanuel, the founder & CCO of United270 Global said- “We are excited to partner with an institution as prestigious as Whistling Woods International. Our goal is to amplify their already powerful brand by tapping into the latest digital trends while staying true to the values that make Whistling Woods a leader in creative education.”
He brings a wealth of expertise in brand communication strategy, from design and campaign planning to comprehensive production services with recent collaborations with Kone elevators, Native Forever, PanSeeds and USDC Global portfolios. We are looking forward to the Mumbai chapter.
