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YuppTV partners with ALTBalaji to offer Balaji Telefilms’ exclusive content

MediaInfoline May 29, 2018
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YuppTV has partnered with ALTBalaji, the fully owned subsidiary and VOD platform by Balaji Telefilms Ltd. The association will allow users across the globe to enjoy easy access to ALTBalaji’ s premium content on YuppTV platform.

The association marks YuppTV’s commitment towards providing its global user-base with the best of South-Asian entertainment solutions. ALTBalaji, within a year, has rolled out 20 original shows in various Indian languages across genres such as romance, mystery, drama, & comedy, and is available in over 90 countries. In addition to this, ALTBalaji also offers entertaining original shows for children, and has launched short, snacky regional stand-up comedy videos in Hindi, Marathi, Punjabi, Gujarati, Tamil, and Telugu. Shows like The Test Case, Ragini MMS Returns, Haq Se, Bose: Dead/Alive, Dev DD, Karrle Tu Bhi Mohabbat, and Kehne Ko Humsafar Hain have seen million plus views.

Speaking on the association, Mr Uday Reddy, Founder & CEO of YuppTV, said, “We are glad to partner with ALTBalaji to offer their exclusive premium content to YuppTV users. At YuppTV, it has been our constant endeavour to provide our users with the most entertaining and high-quality content. We are hopeful that our global audience will appreciate the latest addition of ALTBalaji’s content in our bouquet of entertainment services.”

Speaking about the association, Sunil Nair, COO, ALTBalaji said, “ALTBalaji’s original shows have been getting a steady stream of subscribers from the international markets. This alliance allows ALTBalaji to tap into the existing subscriber base of YuppTV and provides easy access to our award winning shows. It is in line with our strategy of being available wherever the audiences are.”

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