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ZEE5 Global partners Lulu Exchange to reach consumers in Middle East

Madhushree Chakrabarty November 18, 2020

ZEE5 Global enters into a partnership with Lulu Exchange to reach over 1,00,000 consumers all over the Middle Eastern countries including UAE, Kuwait, Qatar and Bahrain.

The partnership will facilitate the consumers of Lulu Exchange with one month of free subscription of ZEE5 Global against any successful transaction. The offer is for all the consumers who will transact through the company’s physical branches or Lulu Money App.

Sharing her view on the partnership, Ms. Archana Anand, Chief Business Officer, ZEE5 Global said “The Middle East is one of our highest priority markets globally, not only from an audience point of view but also from a strategic partnerships perspective. Lulu Exchange is a leading NBFC and has a vast reach in the region. We’re extremely thrilled to announce this partnership with them which will help us reach the vast diaspora audience in the market and give them immediate access to the largest bouquet of Indian and South Asian content.”

Adeeb Ahamed, Managing Director of Lulu Financial Holdings said “We are always on the lookout to create synergies with like-minded brands and offer our consumers something new and exciting. The partnership with ZEE5 Global beautifully blends with our long-standing mission to deliver satisfying consumer experiences and act as a unique value-add for the trust our consumers have placed in our services.”

Lulu International Exchange is a company under LuLu Financial Group, an ISO 9001:2015 certified global financial services enterprise that has its headquarters in Abu Dhabi. The company has over 220 branches all across different countries such as India, Kuwait, Seychelles, Philippines, Oman, Qatar, Malaysia, Bangladesh, UAE, Hong Kong, Philippines, Bahrain, etc. In Gulf Cooperation Council (GCC), the company has more than 150 branches with 74 branches in UAE itself. The company offers foreign exchange services and reliable money transfer to the cross section of society with a robust network, high standards of customer care and reputed partners.


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