Zee Media extends partnership with Taboola for three-years

Taboola releases Readership Insights for India revealing significant trends during the COVID 19 lockdown

A global leader in powering recommendations for the open web, Taboola announces its partnership extension for the next three years with one of the leading Indian publishers, Zee Media. Under this extension, Zee Media will continue to utilize Taboola’s discovery platform across their national and regional sites on mobile and web to maximize traffic, increase audience engagement and monetization.

Zee Media will continue to leverage Taboola Newsroom’s insights and empowering the editorial teams with relevant and applicable insights. The insights are all about content performance in real-time and discover topics their users are the most interested to read about from Taboola’s network. This will also help in making informed decisions by testing the performance of thumbnails, headlines, and impactful story placement within their website. Individual authors can also track their stories and assess how they have performed over time.

Taboola Feed will also continue to provide readers with a seamless flow of personalized content recommendations and videos to keep users engaged on the publication’s application and website.

Commenting on the partnership, Rohit Chadda, CEO of Zee Media said, “Our partnership with Taboola will continue to help us engage with the mobile readers of today and create new value for our audiences. Over the last 2 years, Taboola has been an important partner enabling us to attain growth in terms of user engagement, retention and revenue. This partnership will help us in achieving our future goals for acquiring new users, and enhancing our engagement with existing audiences.”

Adam Singolda, CEO and founder, Taboola said, “We are excited to partner with Zee Media, a premium publisher with impressive audience scale and high caliber journalism. Our longstanding partnership is built on powering recommendations that help to drive engagement and create value for readers, all while helping to increase monetization for our partner. In the case of Zee media, the results have been impressive.”

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