ZEE5 Brings Asianet News And Suvarna News On Its Platform
ZEE5 has partnered with Asianet News Network (Asianet and Suvarna News) to offer live news streaming in Malayalam and Kannada. This is the first time since its launch in February 2018, that ZEE5 will offer live streaming of news in Malayalam and Kannada languages to its subscribers. This collaboration will offer ZEE5 subscribers a holistic viewing experience, including news and entertainment on the go.
Asianet News Network is one of the leading news networks in South India, and Asianet News and Suvarna News are among the most popular in the states of Kerala and Karnataka respectively.The collaboration additionally offers five content pieces every day and catch-up content for both languages i.e. Malayalam and Kannada respectively.
Aparna Acharekar, Programming Head,ZEE5 India said, “While we have some of the biggest names in national news broadcast on our platform, we are now thrilled to welcome Asianet News and Suvarna News into our portfolio. Consumers will now be able to catch up on their day’s dose of entertainment and news at a single click – web series, movies, music, news in their favourite language. Through this association, we have further showcased our commitment to fortify ZEE5’s position as one of the preferredregional OTTplatforms in the country today.”
Abhinav Khare, CEO, Asianet News Groupsaid “Digital is one of the fastest evolving platforms in the news industry today. The alliance plays to bothpartner’s individual strength in which the viewer emerges the winner. With growing number of people who prefer one touch solutions to avail information on trends and developmentsit will give both of usan opportunity to widen our reach among the audience. ZEE5 is, today, one of the top regional content producers in the OTT space, and hence collaborating with them seemed a natural next step. We hope this partnership will allow our viewers across the country to access news on our channels, no matter where they are.”