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ZEE5 partners Connect Broadband to enable easy access to OTT entertainment

Madhushree Chakrabarty November 9, 2020
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Since the pandemic, ZEE5 has seen more than three times increase in its consumer base. Due to the lockdown and the need for staying at home have raised the number of consumers watching the OTT content rather than the conventional DTH and Cable TV. To focus on providing better content and easy access to the OTT entertainment content, ZEE5 has partnered with on of Punjab’s largest Internet Service Providers, Connect Broadband.

The alliance will result into the access to ZEE5 through simple add to bill construct. To avail the service one must validate their registered mobile numbers via OTP, either on Connect BB website or via Connect BB mobile application.

Rahul Maroli, Senior Vice President & Head SVOD, ZEE5 India said, “In a connected world, the role of ISPs is critical to connect the household to the world! The past few months have seen an increased demand for broadband internet as people turn to the internet for work, entertainment, and communication. The strategic alliance with Connect Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best of content to choose from. The alliance will leverage Connect broadband’s reach and ZEE5’s content and technology to deliver seamless entertainment to the entire Punjab region.”

Connect Broadband spokesperson said, “With massive surge in consumption of digital content Connect Broadband makes it simpler for customers to access rich content from ZEE5 without having to worry about data. During such unprecedented times, we urge all the citizens to stay home and stay calm, while we continue to serve the best of entertainment content across languages, genres, and a spectrum of devices. Our partnership with ZEE5 enables us to maximise our reach by appealing to a massive content for Connect Broadband consumers. With this proposition, we are enhancing our relationship and reach with our customers.”

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