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ZEE5 partners with Xiaomi’s MiTV

MediaInfoline October 22, 2018
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ZEE5 announced that it has tied upas a content partner with Mi LED TV.After Its launch, Xiaomi has sold over half a million Mi LED TVs in the past 6 months which now offer ZEE5 as one of the many entertainment options for their viewers. By year end, ZEE5 will be available across all connected devices and this partnership with Xiaomi is a step in that direction.

Manish Aggarwal, Business Head ZEE5 India said, “The internet has democratized the way digital content is accessed and consumed. Our distribution strategy is in sync with the wide audience ZEE5 intends to reach.We believe that thiscontent partnership with Xiaomi’s MiTV will help us improvethe platform’s end user experience and strengthen its consumer base.We are cognizant that a huge population now consumes entertainment via multiple screens such as smart TVs as well as smartphones and we strongly believe that this association will greatly enhance the viewing experience of the consumer.”

Sudeep Sahu, Product Manager, Xiaomi Technology said, “Mi TV is India’s number 1 Smart TV Brand riding on top of Best specs, honest pricing and highest quality. With our content first philosophy, we hope to bring each Mi LED TV user a unique experience with a personalized interface. All this and much more is possible with PatchWall inbuilt into the world’s thinnest LED TV. ZEE5 has been synonymous with groundbreaking content and bringing it to the digital medium and we are extremely proud to have brought them on-board with their high quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 700,000 hours of content and ZEE5is a very important partner who share similar brand philosophies as Xiaomi in terms of disrupting industries.”

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