Brain Bout’s ‘Win The Future’ Quizzing League To Upskill Corporates
A big fat quizzing Bonanza awaits for the quizzers of India, as Brain Bout announces their new week long quizzing contest starting from this Wednesday.
The new quizzing league titled ‘Win The Future’ is a unique venture where more than 300 corporates are sponsoring to honour more than 20,000 participants who are expected to win cash prizes worth 1lakh rupees when India’s first ever community quizzing hits the floor between 18th to 29th November, 2020.
The initiative was born out of the necessity to rejuvenate and upskill people amidst the raging pandemic which is taking a toll on life and livelihoods as more and more people lose their jobs. Keeping that in mind, corporates have thought about this unique stress relieving activity that can boost both physical and mental health along with helping uplift their financial conditions.
Empowering Corporates, Brands & Individuals
Brain Bout’s ‘Win The Future’ will test the future readiness of people based on 3 main criteria – one’s wellness, present & future work skills and financial management, together all 3 of them help in building their career and personal security. It is the first holistic quiz league, where contestants will participate online from the comfort of their homes.
Enabling brands to connect with corporates, especially during the pandemic, Nishant Parashar launched Brain Bout in April 2020. “Win the Future league is our humble attempt to spread awareness around these areas and stimulate the Quiz players in a gamified way to make this a playful experience instead of an overtly academic one. We have kept this contest a FREE to participate so that more and more can participate and benefit from the platform”, he says. Since its inception during the lockdown, the portal has tracked a record of over 600 corporates using the platform to engage more than 20,000 of their employees.
- The game will begin with the ‘Wellness for Future’ segment on the 18th November which will continue on the next day. This is based on physical and emotional wellness fundamentals
- The next segment, the ‘Skills for Future’ will be happening between 20th to 22nd November, based where the participants will be judged based on their digital marketing, data science, analytics and business intelligence skills.
- In the 3rd segment, the ‘Finance for future’ which is scheduled to be held from the 23rd to the 26th November will be based on equity, insurance, mutual funds and savings management.
- The semi-finals will be played on 28th of November with the top 500 participants.
- This is followed by a live Grand Finale with a live host played amongst the top 100 players on the 29th of November, 2020.
Revolutionizing the Quizzing Industry
With this venture Brain Bout is tapping on the untapped Quizzing potential that is dominant in the country and is specially important in a situation like this ongoing pandemic
“The idea is to develop a quizzing super brand, powered by strong content that connects a chord with India as well as Bharat”, adds Nishant.
Both internal employees and external stakeholders like customers and traders of the corporates involved can access the Brain Bout portal.
The company further wants to expand this to schools, colleges and coaching centres along with cashing in some white label solutions for boutique requirements
At present, the company operates as an open community portal offering 20 categories to choose from like GK, India, Hindi Cinema, Current Affairs, Cricket, Food, Indian Mythology, Disney, Superheroes etc. on an easy to use web portal.
With Brain Bout’s robust technology, corporates can enhance employee engagement with quizzes of short durations. Prominent corporates that have been quizzing on Brain Bout include BCCL, Capgemini, Quess Corp, Marico, Shoppers Stop, CRED, Cummins, eClerx, Kirloskar, Hitachi, IDFC Bank etc.
With such an illustrious portfolio of corporates the portal works as an ideal forum for advertisers who are gradually warming up to the idea of advertising there. Advertisers like LIC, Godrej, Bajaj Allianz, upGrad have already come onboard.
Thus Brain Bout continues to trailblaze the dying quiz gaming phenomenon in India with new unique concepts that provides a win-win situation for brands, corporates and individuals.