CNN-News18 has cemented its position as the number one English news channel in the country, racing ahead of Republic TV and Times Now. As per the BARC data (week 15-18’2022), CNN-News18 has garnered a 29% viewership market share in the India urban+rural (AB15+ segment).
CNN-News18 has also outdone the competition by registering a massive share of 37.3% in the English News Market Share BARC data, (TG+22 week 15-18’2022), leaving behind Republic TV and Times Now with 28.7% and 18.5% respectively.
CNN-News18’s continuous run as the leader in the BARC rating is a testimony of the audience’s faith in the channel. This also speaks volumes of how the viewer today prefers news over noise. CNN-NEWS18 has been relentlessly reporting on National and International issues, without any bias and ensuring coverage of all points of view, which has helped the channel set new benchmarks in the news broadcasting sector. The channel’s viewership has gained viewership steadily because of the added focus on programming, along with broad-basing content to all geographies across the country.
Even on the marketing front, CNN-NEWS18 has been echoing and backing the campaigns that work towards social causes and reflect the mood of the nation with a sense of responsibility. Some of the campaigns undertaken by the channel were #DontShowMeYourFace, encouraging people to continue wearing masks during the pandemic and honouring the doctors for their relentless services during the pandemic with the campaign #ExtraordinaryAmongUs to name a few.
About Network18 Group
Network18 Group is a media and entertainment group with interests in broadcasting, digital, movies, e-commerce, magazines, mobile content and allied businesses. TV18 Broadcast Limited [BSE: 532800, NSE: TV18BRDCST] is the broadcasting arm of Network18. TV18 operates India’s largest bouquet of News channels across 15 languages and 26 states; with marquee properties like CNBC-TV18 in Business News and CNN News18 in English News. Through its JV Viacom18, it also operates a portfolio of entertainment channels across genres, including leading premium local and global brands like Colors, Nickelodeon and MTV. Viacom18 also operates OTT platform VOOT, and produces and distributes films through Viacom18 Motion Pictures. Through TV18, the network operates a bouquet of 13 regional news channels under the News18 brand name. TV18 also operates a joint venture with the Lokmat Group which houses the Marathi news channel News18 Lokmat. To cover the global audience & sizable NRI population, TV18 operates News18, a twenty-four hour television news channel designed to give global audiences a window into the world’s largest democracy. TV18’s Infotainment JV AETN18 that operates History TV18 and distribution/syndication JV Indiacast complete the bouquet of offerings, making TV18 a full-portfolio broadcast player.