Colgate celebrates Divyanshu Ganatra’s story of resilience
Colgate-Palmolive (India) Limited, the market leader in Oral Care in the country, celebrates Divyanshu Ganatra’s inspiring story under its ‘Smile Karo Aur Shuru Ho Jao’ equity campaign.
Divyanshu was only 19 years old when he lost his eyesight to glaucoma. As a child who dreamt of flying, his blindness couldn’t limit him from achieving what he wanted. He persevered to become not only India’s first visually impaired solo paragliding pilot but also a clinical psychologist, behavioral facilitator, and a self-made social entrepreneur. In 2014 he went a step beyond to found an NGO that works extensively towards inclusion via sports for persons with and without a disability.
In Divyanshu’s words, “When you Smile, it’s problem solved.” Colgate captures Divyanshu’s courageous journey and his indomitable spirit; you can watch the video here in English, Hindi, Marathi, Bengali, Telugu, and Tamil.
Under the equity campaign of Colgate’s ongoing ‘Smile Karo Aur Shuru Ho Jao’ campaign, the brand has earlier narrated inspiring stories of Haimanti Sen, the 22-year-old college student who turned a skywalk into a classroom for the underprivileged; Anand Arnold, the first Indian wheelchair bodybuilder, and that of Yashaswi Jaiswal, the youngest Indian to score a double century in the history of ‘List A’ Cricket.
Commenting on the new TVC, Mr. Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited said, “We truly believe that a Smile signifies optimism and our brand expression ‘Smile Karo Aur Shuru Ho Jao’ builds on the real-life stories of everyday people to inspire hope and start afresh. The story exemplifies Colgate’s message of overcoming adversity and life’s challenges with the positive power of a Smile. Such important stories of real people help us spread the message of conquering fears and our inhibitions with a Smile.”
About Colgate-Palmolive (India) Limited: Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country. The company manufactures and markets toothpastes, toothpowder, toothbrushes and mouthwashes under the ‘Colgate’ brand, and a specialized range of personal care products under the ‘Palmolive’ brand. Colgate has been ranked as India’s #1 Most Trusted Oral Care Brand for the eighth consecutive year, from 2011 to 2018, by The Economic Times – Brand Equity – Most Trusted Brands Survey, conducted by Nielsen. Colgate has been ranked as the Most Trusted Oral Hygiene Brand by TRA’s Brand Trust India Study Report for the ninth consecutive year, from 2011 to 2019. For more information about Colgate’s business and products, visit here.