Isuzu Motors India launches a ‘Road Safety’ initiative in support of the ‘29th National Road Safety Week’, observed nationwide, week starting 23rd April, 2018. The ‘Road Safety’ initiative focuses on increasing road safety awareness and reduction of road accidents in and around SriCity (Andhra Pradesh) region, where Isuzu Motors India has its manufacturing facility.
The initiative will include activities such as Route Risk Assessment study on NH16, covering a total distance of nearly 150 km from Chennai to Sulurupeta via SriCity, which many commuters use on a daily basis. Road safety awareness campaigns, advanced safety training for drivers, road safety signage & tools will be provided to the local authorities under this initiative. Isuzu Motors India will closely work with ‘Earth Matters Foundation’ – an NGO and Hubert Ebner – a road safety expert team, for implementing these initiatives as part of its CSR activity. The initiative will benefit all stakeholders, including highway users, local community, drivers, schools & colleges and AP Road Safety authorities.
Commenting on the initiative, Mr. Naohiro Yamaguchi, Managing Director, Isuzu Motors India Pvt. Ltd., said, “ISUZU is known as a responsible automobile brand making reliable, durable and safer vehicles, operating in over 100 countries. ISUZU always puts the community first and this initiative is one such effort in making the environment safer and better.”