The ﬁrst-of-its-kind citizen-led digital participatory movement in support of a cause, Sunfeast India’s Move As One was launched in 2020 was dedicated to supporting the vulnerable sections of society, who had lost their livelihoods due to the COVID -19 pandemic.
Move As One has come up with its second edition which is envisioned by Procam International, powered by Give India, championed by ITC’s Sunfeast, and strengthened by the Fit India Movement; the initiative showcased the power of the collective. One can take part in the Move As One initiative in the following ways:
- Register for INR 149; INR 50 is donated towards a child’s future, All top-up donations go entirely to charity
- Choose to Walk, Run, cycle use a wheelchair, treadmill, or a stationary bike
- Donate & fundraise further for the chosen NGO on GiveIndia.org
- Sunfeast continues to share the vision as the title sponsor
- Art of Living to reinforce the movement as Value Partner
- Supported by ASICS, FAST&UP, PhonePe, Republic TV, Fever FM & Radio One and E4M & BW
The sporting icon, ‘King’ Haile Gebrselassie has lent his support to the movement as its ambassador and urged citizens to join and make their activity count. “In India, I have always been received with so much warmth and hospitality and it saddens me when I see the impact of the Covid- 19 pandemic on millions of people and children. Sport has the power to bring communities together like no other. We all can create an impact in our way and a platform like the Sunfeast India Move As One, allows us to be ﬁt and healthy and make an actual difference in the lives of many children. Run, walk, jog or cycle – choose what suits you best and register now for the Sunfeast India Move as One.”
Commenting on the association, Sumit Tayal, COO, GiveIndia, stated, “We are proud to continue our association with Procam International as they launch Sunfeast India Move As One, the second edition of the ﬁrst-of-its-kind virtual initiative. After the country has faced the deadly devastation of COVID’s second wave, what has emerged as a need of the hour is the plight of our children. Many have lost both or a single parent to COVID, those already on the streets or belonging to low-income families have been ﬁghting hunger and malnutrition. This year Sunfeast India Move As One aims to pave a brighter tomorrow for India’s children. We are humbled to be in this ﬁght together, through this inclusive edition of Sunfeast India Move As One.”
Talking about Sunfeast’s efforts, Ali Harris Shere, Chief Operating ofﬁcer, biscuits and cakes cluster, Foods Division, ITC Limited said, “At ITC Ltd, we are committed towards delivering exemplary sustainability initiatives which create meaningful social impact. We see Sunfeast India Move As One as an important extension of our role as a responsible corporate citizen of this nation. Through our partnership with Procam International, we hope to leverage the power of everyday moments to empower the children of our country.”
Leading from the front, Gurudev Sri Sri Ravi Shankar signed up as the ﬁrst participant for Sunfeast India Move As One. In his message to the citizens of the world, he stated, “Move through Time and let’s Change the Time. The World Runs to make Life a Celebration!”
Commenting on the partnership between FIT India movement and Sunfeast India Move As One movement, Ekta Vishnoi, IRS. Mission Director – FIT India, said “It is said that one run can change your day and many runs can change your life. I would like to add that if a run is associated with a cause, that will change not only your life but others’ lives too. We are very happy that Procam International is organizing the second edition of the Sunfeast India Move As One with the noble cause of supporting our children, who have been hit hard during the pandemic. The FIT India movement was associated with last year’s edition of the Sunfeast India Run As One and we are very happy to be associated with this year’s edition of the Sunfeast India Move As One as well.”
Commenting on the Sunfeast India Move As One, Tara Sharma, Actor and a Smile Heroes Activist, said “The vast majority of the children in our country have no access or very limited access to any education so it’s very imperative that kids are brought to the forefront and therefore it’s wonderful that the Sunfeast India Move As One movement is doing that.”
Vivek and Anil Singh, Promoters, Procam International concluded, “the year 2020 was a challenging one for us all. However, what we will remember is how we came together; with our hearts beating as one, for those in need. As we continue to ﬁght the effects of the pandemic, our children are at the risk of being among the biggest victims involving a lasting impact. We empathize and in our small, we will strive to restore their smile, their self-conﬁdence, and their belief.
We have been blessed with support from our visionary sponsors & partners and the community to strengthen this movement. This year at Sunfeast India Move As One, we urge everyone to move as one, not just for self, but for a child’s education, nutrition, health, and wellbeing.”