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NASSCOM open’s new frontiers to drive digital transformation in Sweden & Finland

MediaInfoline May 21, 2019
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The National Association of Software and Services Companies (NASSCOM), announced the commencement of the Market Development Program to Nordics covering Sweden and Finland. The program also includes a location assessment visit to Estonia, one of world’s most digitally advanced nation. The unique program aims to provide a boost to companies’ existing market growth initiatives by a creating multiple engagement opportunities with key stakeholders such as leading market research analysts, business matchmaking platforms, low cost soft-landing options, channel partners & end users. This will enable a faster go-to- market.

The Nordic economy is valued at USD 1.5 trillion with Sweden enjoying almost 60% of market share. This region remains a high potential and under-penetrated market and NASSCOM’s efforts are aimed at increasing the industry’s footprints in this region.

Commenting on the program, Shivendra Singh, Vice President, Global Trade Development, NASSCOM said “We are very bullish on the Nordics region. “”It is a hot-bed of technology and a strategic fit for our industry focusing on co-creation and helping enable digital transformation in the Nordic economy, creating a win-win position.

At the Indian end, NASSCOM is the private player in the partnership between Government of Sweden and Government of India in “project Unnati” to facilitate innovative partnerships between large Swedish enterprises and Indian start-ups.

With multiple engagements, the Nordics will see a robust push towards co-creation and digital transformation. Companies like – Hexaware, Nagarro, Inspire Infosol, HCM Infosystem, Prismatic Software, Info stretch and Adrosonic participated in the program. The Program is strongly supported by Business Sweden, Helsinki Business Hub, Business Finland, Embassy of India in Finland & Estonia, and Enterprise Estonia.

“The Software Services and BPM market is worth more than 25 Bn USD per annum, with Sweden accounting for more than 10 Bn USD.  However, there is severe shortage of IT talent, with a projected shortage of 70,000 ICT personnel by 2022 within Sweden alone. This provides a great opportunity for Indian IT providers who are looking to expand internationally”, added Vineet Garg, Business Unit Head-ICT & Automotive, Business Sweden.

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