Nykaa: The Ultimate Online Destination for Beauty and Fashion Lovers


Nykaa is a consumer technology platform that offers a content-led, lifestyle retail experience to its customers. Founded in 2012, Nykaa has grown to become one of the largest online destinations for beauty, personal care and fashion products in India. With over 1 lakh products and 850+ brands, Nykaa caters to the diverse needs and preferences of men and women across categories such as makeup, natural skin care, hair care, appliances, perfumes, bath & body, luxury, mom & baby products and more.

Nykaa’s In-House Brands

Nykaa has a series of in-house brands within beauty and fashion that are designed to meet the specific demands and expectations of the Indian consumers. Some of them include:

  • Nykaa Naturals: A range of natural and organic beauty products, such as essential oils, face masks, hair oils, etc.
  • Nykaa Cosmetics: A range of affordable and high-quality makeup products, such as lipsticks, eyeliners, foundations, etc.
  • Kay Beauty by Katrina Kaif: A celebrity-led brand of makeup products that are long-lasting, cruelty-free and suitable for Indian skin tones.
  • Nykaa Man: A range of grooming and wellness products for men, such as shaving kits, beard oils, fragrances, etc.
  • Nykd by Nykaa: A range of comfortable and stylish lingerie, sleepwear and activewear for women.
  • 20 Dresses: A range of trendy and fashionable clothing and accessories for women, such as dresses, tops, bags, shoes, etc.
  • RSVP: A range of ethnic and fusion wear for women, such as kurtas, sarees, lehengas, etc.
  • Mondano: A range of casual and chic clothing for men and women, such as shirts, jeans, jackets, etc.
  • Likha: A range of handcrafted and sustainable clothing and accessories for women, such as dresses, skirts, scarves, etc.
  • Pipa Bella: A range of quirky and elegant jewellery for women, such as earrings, necklaces, bracelets, etc.

Nykaa’s Best-Selling Products

Nykaa offers a wide range of products from various national and international brands that are popular among the customers. Some of the best-selling products on Nykaa are:

  • Clinique Moisture Surge 72-Hour Auto-Replenishing Hydrator Mini: A lightweight gel-cream that provides intense hydration and plumps up the skin.
  • Moroccanoil Treatment Oil: A versatile hair oil that nourishes, detangles, smooths and adds shine to the hair.
  • Estee Lauder Advanced Night Repair Synchronized Recovery Complex II: A serum that repairs and rejuvenates the skin overnight and reduces the signs of aging.
  • LANEIGE Lip Sleeping Mask Berry: A lip mask that moisturizes and softens the lips while you sleep and leaves them with a subtle berry tint.
  • Huda Beauty Rose Gold Palette – Remastered: A revamped eyeshadow palette that features 18 shades of matte, metallic and shimmer finishes in rose gold tones.
  • Nykaa SKINgenius Sculpting & Hydrating Foundation: A foundation that adapts to your skin tone and texture and provides a natural and flawless finish.
  • Nykaa Matte To Last! Liquid Mini Lipstick: A liquid lipstick that delivers a matte and long-lasting color payoff in various shades.
  • Nykaa Wanderlust Body Butter: A body butter that hydrates and nourishes the skin with exotic fragrances and ingredients.
  • Nykaa Salon Shine Gel Nail Lacquer: A gel nail polish that gives a salon-like shine and durability to the nails without a UV lamp.
  • Faces Ultime Pro Matte Lip Crayon: A lip crayon that glides smoothly on the lips and offers a rich and creamy matte color.

Nykaa’s Shopping Experience

Nykaa delivers a seamless shopping experience to its customers through its website, mobile app and over 100 physical stores across the country. Nykaa also provides engaging content such as beauty tips, tutorials, reviews, blogs and videos to help customers discover and choose the best products for their needs. Nykaa has a loyal customer base of over 20 million monthly active users and over 7 million app downloads.

Nykaa is one of the few profitable e-commerce companies in India and has achieved a unicorn status in 2020. The company is backed by prominent investors such as TPG Growth, Fidelity Management & Research Company LLC, Steadview Capital and Alia Bhatt. Nykaa is planning to go public in 2021 with an expected valuation of over $4 billion.

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