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Prominent Recruiters of this year:By Rupanjali Lahiri

MediaInfoline February 5, 2016

“Startup India” is creating waves across the world and it seems India is the next big startup nation!On 15th August 2015, our Prime Minister Mr. Narendra Modi made a call to “Startup India, Stand up India”. The new age India is ready to break away from typical career paths and willing to take a chance and this is clearly evident from current hiring trends.

A budding startup ecosystem, challenging assignments, huge funds and an associated ‘coolness’ quotient are attracting a lot of talent towards the Indian startup space.

Trends in Hiring

As far as hiring goes, trends in this placement season are clearly showing a growing inclination towards startups.This year,The Delhi School of Communication saw more number of startups actively participating in the campus recruitment process but also offering higher packages. In fact, startups and e-commerce companies have appeared to be prominent recruiters of the year. Placements in start-ups have accounted for 45% of the total number of students placed from the institute thus far.

Students too, seem quite open to the idea of joining new companies that will give them a chance to learn more and rise through the ranks quickly. “Students believe that they can learn more in a startup and are willing to take a risk and sign on. They feel that they will have more freedom and will be encouraged when it comes to ideating and implementing new ideas in a startup. They feel empowered,” says Rupanjali Lahiri, Associate Director at DSC.

“Thus far about 45% of our students have opted for jobs with startups in 2015. The success enjoyed by startups is encouraging more students to join them. The increasingly competitive salary and dynamic work environment is another advantage,” adds Ms Lahiri. Pay packages are also looking up. Today the average package that a student joins is around Rs 4.5 lakh for a Marketing Communication Executive.

Opportunities to Learn
When Akshay Vohra, a Post Graduate from DSC signed up for placements he was interviewed by Trackryt, a customer engagement platform, that facilitates remote product discovery and enables recognition of personalised offers/ rewards, in any brick-n-mortar space. I researched about the Business Idea and found that Trackryt would be truly unique in the ‘me too’ space. This attracted me to Trackryt and I was thrilled to grab the offer when it came.’ he says.

“In a traditional consultancy/agency having your voice heard, may take several years. But in a startup, I can make a difference and create from day one,” says Gunjan Rastogi recruited by, an educational e-venture to provide books and stationary to schools and corporates.

While working for a start-up requires self-motivation and determination to ideate creative solutions with limited resources; the ability to network and push one’s limits are some key take-aways. The success of companies such as Flipkart and Snapdeal are also motivating students to take the leap and earn a possibility of creating the future.


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