‘Respect the Road’ programme special drive


To gear up for the upcoming festive season and promote responsible drinking, The Gurgaon Traffic Police organised a special drive at Cyber Hub in Gurgaon. The initiative was kicked off by Mr. Saurabh Singh, IPS, Joint Commissioner of Police, Gurgaon who addressed the audience on the importance of road safety. The initiative was supported by SABMiller India’s ‘Respect the Road’ programme along with other partners such as Home Safe (Chauffeur on call partner), UBER (mobility partner), Radio City 91.1 FM (radio partner), Rapid Metro (Metro partner) and Synergie (CSR partner) and DLF Cyber Hub.

To drive kick-started with a street play on the theme of responsible drinking. The street play was hosted to encourage people to use alternatives to drinking and driving such as calling a cab, booking a chauffeur or designating a non-drinking friend to drive. Free and discounted ides to commuters were offered by the programme partners UBER cabs to promote the message of alternatives to drinking and driving. A road safety pledge board was inaugurated and unveiled by Mr. Saurabh Singh, IPS, Joint Commissioner of Police, Gurgaon. People were requested to sign the pledge board with messages on responsible drinking and road safety. Road safety mascot ‘Traffic Tau’ was also present on the occasion and was seen interacting with the people, giving away road safety tips.

Speaking on the occasion, Mr. Saurabh Singh, IPS, Joint Commissioner of Police, Gurgaon said, “With the onset of the festive season, we would request everyone to be more careful and enjoy the festival revelry responsibly. Road safety is a cause of concern and during this time of the year it becomes even more critical. Our endeavour is to create awareness about road safety and through our special drive, encourage people to be safe and responsible. On behalf of the Gurgaon Traffic Police, we wish everyone a merry X’Mas and Happy New Year.”

Present on the occasion, Mr. Devashish Dasgupta, Corporate Affairs and Communication Director, SABMiller India, said, “Promoting responsible drinking is one of our key sustainability objectives and we have been working towards making a difference in Gurgaon for the past four years. Our programme ‘Respect the Road’ – a don’t drink and drive initiative in association with the traffic police, goes beyond spreading awareness of responsible alcohol consumption to offering a safe solution. In the run up to the festive season, the idea is to encourage people to choose an alternate after an evening of revelry, whether it’s calling a cab, booking a chauffeur or designating a driver. We would like to encourage people to drink responsibly as well as enjoy the Christmas and New Year festivities”

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