Vikas Mehta – CEO, PointNine Lintas to speak at NASSCOM Product Conclave
NASSCOM Product Conclave (NPC), established as India’s largest product showcase event, has already kick-started in Bengaluru from today. The theme for this year’s two-day conference (November 2nd & 3rd) revolves around the topic – Innovation: Fuelling India’s digital revolution. NPC 2017 in its 11th edition sees a line-up of august speakers ranging from industry honchos across verticals such as Retail, Telecom, BFSI, Education, Healthcare, Manufacturing and FMCG. It will have more than 2,000 participants, 200+ digital CXOs, 150+ industry leaders, 75+ investors, and 50+ research and academia persons under one roof.
Among an array of national and international speakers, Vikas Mehta, CEO, PointNine Lintas will be one of the leading voices from the advertising industry, who has been invited to the event this year. He will be sharing rich insights on ‘Keeping CMOs Relevant in a Digitised World’. The session is scheduled on November 3rd, from 3:15 – 3:45 PM.
Gone are the days, when creativity was restricted to only one particular channel and the role of the marketer was also clearly defined. In today’s digital era, creativity has no boundaries and that is the reason, we are seeing campaigns being launched on mobile first or only on social media. The world today has changed and with it has changed the role of the CMO.
DigiTech has blurred the lines between sales and marketing, more so when it comes to customer interactions who expect a seamless on and offline experience. The role and responsibilities of traditional marketers have expanded, heightened and challenged in many ways. There is immense pressure, that this role carries and the talent of the CMO needs to be nurtured and channelized properly for the benefit of the companies and their brands.
According to Marketing Week’s UK Survey 2016, 81 percent of the marketers plan to leave their jobs in the next three years and 26 percent are unhappy in their jobs. On November 3rd at the NPC event, Vikas will throw light on the need to redefine the role of the CMO, so that they will not lose relevance in today’s fast-changing business and marketing environment.
NASSCOM is the apex industry body for the IT sector in India and the first edition of the NPC took place in 2007.