Marketers and advertisers are constantly asked a question about what are the essentials for a good TV advertisement and the answer to this question isn’t a clear-cut one because this is a difficult question since there are many factors involved that make an ad good and visually appealing to the audience. Some ads simply look amazing, others are good because of the humor, while others may include something unique, something out of the box that hasn’t been done before and this makes such ads better than others.
However, a TV ad doesn’t need to be a super hit one in order to be a good one. A good TV ad is one that sells and delivers the message effectively and at the same time isn’t irritating to the audience. So, if you are new to TV commercials or are looking to make one then below are some essentials for a good TV advertisement:
1. Effective CTA
CTA or Call-To-Action is the action that an Advertisement sends to its viewers in regard to what they should do if they are interested in the product or service being shown in the ad. A CTA is usually a phone number or a website to visit from where the viewer can take action.
The very important thing about ads and CTA is that the message to the audience should be very clear. Most of the advertisements are about 30 seconds long and you will have more or less 5 seconds for the CTA.
So, when choosing the CTA for your service or product then it is imperative that you make the message very clear. If the message is unclear then no matter how good the ad is, lead generation will be poor. For example, having a hard phone number or a long website address would make it hard for the audience to take action.
2. Easy To Understand Message
The message in the ad should be easy to understand by your target audience. Sometimes marketers and business owners go out of their way and go too highbrow with their approach, making the message too hard to understand for the general audience.
Always remember to keep the message simple to understand so that it can easily be understood by a 5-year-old as well as a 65-year-old too.
3. Ad Placement
Research has shown that people are most attentive at the beginning or end of the Ad break while during the middle, people usually pass time either they go to take something to eat or use their smartphones. For this reason, ad placement is very important during ad breaks.
Although this will be a bit more expensive, it is worth it. During the start or end of the ad break, you should ask for the placement of your ad as it will result in more lead generation. For example, if you are watching a sport and there is an ad break then chances are that you will remain attentive during the beginning of the ad break and end of the ad break.
Overloading the ad with a lot of the things is not the right thing to do and you will be doing poor marketing on your side if you are doing this. This is not the case for TV advertisements but also for other mediums, never ever overload your advertisements with multiple things. For instance, if you are offering paid guidance to people about how they can get Government Jobs and what to expect in Sarkari Result then you should focus on only these two things, not on other things that you are offering.
If you are coming out with ads that have multiple things and products mentioned then instead of letting people know about your product or service, you are making them forget everything. So, instead of diluting everything, just focus on one or two products or services and make the message clear.
5. Voiceover Artist
This is something that is usually overlooked but having the right voice-over artist can make a huge difference. The voiceover artist is the person who will be talking on behalf of your brand and if you got the wrong person then your ad won’t leave a good impression.
6. Be Honest and Don’t Oversell
People don’t like it when you oversell it on ads and in reality that is not the scenario. People like honesty and you should be honest with your audience. You should tell exactly what are the benefits of your products and what information you have to provide them.
For instance, if you are making an ad for a burger and calling it the tastiest burger in the universe then people would know that you are lying because it just isn’t possible. Whenever you are selling something to the audience in your advertisements, make sure that you have the information to prove it and don’t oversell.
7. Ad Frequency
The ad frequency also matters a lot and the minimum number of times your ad should be seen by people is 3 times in order for them to recall your ad effectively. If the frequency of the ad is low then people will most likely forget your ad.