82°E is a new self-care brand launched by Bollywood star Deepika Padukone in November 2022. The brand aims to simplify skincare with a three-step routine of cleanse, hydrate and protect, using natural Indian ingredients and scientific compounds. The brand’s name is inspired by the longitude of India, which is 82 degrees east.
Skincare products offered by 82°E
The brand debuted with six skincare products, which are:
Cleanse
- Lotus Splash Cleanser: A gentle cleanser that hydrates the skin without stripping its natural oils. It contains lotus extract, which is rich in antioxidants and vitamins, and niacinamide, which brightens and evens out the skin tone.
- Sugarcane Soak Cleanser: A foaming cleanser that removes dirt, oil and impurities from the skin. It contains sugarcane extract, which is a natural source of glycolic acid, and salicylic acid, which exfoliates and unclogs pores.
Hydrate
- Ashwagandha Bounce Moisturiser: A lightweight moisturiser that nourishes and strengthens the skin barrier. It contains ashwagandha extract, which is an adaptogen that helps the skin cope with stress, and hyaluronic acid, which plumps and hydrates the skin.
- Gotu Kola Dew Toner Serum: A hybrid toner and serum that balances and boosts the skin. It contains gotu kola extract, which is a herb that stimulates collagen production and heals wounds, and vitamin C, which brightens and protects the skin from free radicals.
- Bakuchiol Slip Face Oil: A luxurious face oil that smooths and rejuvenates the skin. It contains bakuchiol, which is a plant-based alternative to retinol that reduces wrinkles and pigmentation, and rosehip oil, which moisturises and repairs the skin.
- Jasmine Breeze Face Mist: A refreshing face mist that hydrates and soothes the skin. It contains jasmine extract, which is a floral scent that calms the mind and body, and aloe vera, which cools and heals the skin.
Protect
- Turmeric Shield Sunscreen Serum: A lightweight sunscreen serum that protects the skin from UVA/UVB rays. It contains turmeric extract, which is a spice that has anti-inflammatory and antioxidant properties, and zinc oxide, which is a mineral sunscreen that blocks harmful rays.
- Licorice Beam Sunscreen Gel: A transparent sunscreen gel that protects the skin from UVA/UVB rays. It contains licorice extract, which is a root that has brightening and soothing effects, and octinoxate, which is a chemical sunscreen that absorbs harmful rays.
- Patchouli Glow Sunscreen Drops: A tinted sunscreen drops that protect the skin from UVA/UVB rays. It contains patchouli extract, which is an oil that has anti-ageing and anti-acne benefits, and iron oxides, which are pigments that add a natural glow to the skin.
Other features
All 82°E products are vegan, cruelty-free and clean, meaning they do not contain any harmful or controversial ingredients. They are also clinically tested for safety and efficacy. The products are available to shop online on the brand’s website or on selected e-commerce platforms.
82°E is not just a skincare brand, but also a platform for sharing stories, self-care rituals and skincare secrets. The brand’s journal features articles on various topics related to beauty, wellness and lifestyle. The brand also engages with its customers through social media channels such as Instagram and YouTube.
82°E is a brand that celebrates India’s rich heritage and diversity while embracing modern science and innovation. It is a brand that aims to empower its customers to take care of themselves and their skin with simple yet effective products.
