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What’s next at the 3rd edition of the PromaxBDA India 2017

MediaInfoline May 11, 2017

The much-awaited sessions at PromaxBDA India 2017 is a few days away. We are rolling out the Red Carpet at the 3rd edition of the Boot Camp that aims to sharpen the creative edge and inspire industry professionals. The Boot Camp will be held at The Indian School of Design and Innovation (ISDI), Lower Parel on the 16th and 17th of May.

The sessions have been curated to suit the requirements of the industry covering a wide range of topics that includes Leadership Management, Promos, Marketing & Media Planning and Sales on Day One.

Well known media practitioners and artists will present winning strategies and creative innovations on Day Two where the Masterclass Conference will be held on the 18th May 2017, at the Taj Santacruz, Mumbai.

Highly sought after speakers like Mr. Bingo (Artist and this year’s Keynote speaker), Alan James and Jo Wilkinson (James & Wilkinson Media), Paul Weyland (Paul Weyland Communications), Timmy Fisher (Partner/Artist – MK12) are some of them who will share deep insights, learning’s and experiences from their areas of expertise.

In their workshops, Alan James and Jo Wilkinson, will cover the tools and techniques of media and campaign planning, and implementation in their workshops. The others being, ‘The Leadership Workshop’ presented by Andrea James, ‘Sales Training’ by Paul Weyland and ‘Promo Workshops’ by Rob Middleton and Timmy Fisher.

Another highlight of the Conference on Day Two is a session by Gayatri Yadav, of Star India followed by the Keynote speaker Mr. Bingo offering an entertaining session titled, ‘No More Clients’, encapsulating his journey which led him to a path-breaking realisation of getting the public to fund his projects and do away with clients.

‘Meet The Disruptors’ moderated by Srabana Lahiri editor of the Impact magazine alongwith the Disruptors – Rohit (The Glitch), Tarun (The Viral Fever), Hari (CultureDrum) and Debashish (Hotstar) have been identified and promises to be an engaging session.

Tarun Tripathi, Head of Solutions & Awareness from The Viral Fever commented on the nature of the session, “Meet the Disruptors is a panel session including digital players who have captured the new-age media space as well as audiences, who previously only tuned into content on television. This panel comprises of new media mavens who introduce their capabilities, content and culture along with skills necessary to thrive in this world.” The session will greatly aid professionals looking to create their mark in the world of new-age digital media.

On the occasion of the upcoming PromaxBDA 2017 India Conference, Rajika Mittra, Country Head of Strategy and Partnerships of PromaxBDA, said, “Everyone has a story to tell and we are excited to bring speakers who are passionate storytellers. At PromaxBDA India there is so much information to gather, trends to follow and expert guidance from some excellent speakers. We offer one of the best platforms for our delegates to share and exchange ideas, work together to understand the challenges and create magic in their work. This year in particular, we are hoping that the Masterclass sessions play an instrumental role in bringing them up-to-speed with new practices in the fields of marketing, sales and promotion.”


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