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ZEE Zest becomes the leading lifestyle channel genre

Madhushree Chakrabarty November 19, 2020

ZEE’s first lifestyle channel ZEE Zest became the favorite among its viewers and secured the top position in its first BARC reporting week itself. The chart of GTVT has shown that ZEE Zest has successfully established its audience set with 2421 GTVTs. Staying true to its unlimiting content, the channel is all about the shows that highlights the wide aspects of Indian audience’s lifestyle.

Adding to the cherry on the top of this achievement, the all the top 5 shows of the in the lifestyle genre are from Zee Zest.

Commenting on this early achievement, Amit Nair, Business Head, Zee Zest said, “The leadership position in the first week of ratings release is a huge thumbs up from the audience to the carefully crafted and curated shows that Zest has put together. It’s also a testament to the tremendous hard work put in by the internal teams to make this the shortest go to market product and win big. We look forward to bringing entertaining and unique formats of content and IP’s in the coming months and I am positive that we will continue to be the undisputed leader in the space.”

Zee Zest is the first lifestyle channel of Zee Entertainment Enterprise Limited, having a 360 degree platform, in order to connect with its audience, with a presence all across Social Media, TV, Events and Web. Social Media acts as a means to make the shows happen on the television and the web platforms act as a two way channel between the brand and the audience. The channel presents a wide range of content including travel, food, lifestyle, culture, wellness, DIY and home improvements. With Zest one can literally unlimit life by experiencing and imagining a unique life for the first time in India.

Zee Zest is available in across all main DTH, cable and digital platforms and on ZEEL’s mobile nd digital entertainment platform, ZEE5.


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