‘Colours of Braj’, the first folk album in the immersive sound of Dolby Atmos, was launched by Hungama Artist Aloud, a platform supporting and promoting independent content. Anahad Foundation is the creator and producer of this album. The NGO supports and empowers folk artists, has its roots in the Braj region of Uttar Pradesh and reflects the culture of folk artists there. The ten-track folk album was recorded in the artists’ natural settings to maintain the authenticity of folk music. The rustic appeal of these songs weaves together unique sounds of the Braj region with meaningful lyrics, making an ever-lasting impression on the listeners.
This rich music is available in Dolby Atmos on Hungama Music. The Dolby Atmos effect creates an immersive experience giving a feeling to the listener that they are inside the song.
Speaking about the association, Soumini Sridhara Paul, Senior Vice President, Hungama Artist Aloud said, “Hungama Artist Aloud has always believed in supporting independent artists by providing them the opportunity to showcase their talent on a global level and reach out to as wide an audience as possible. It is not only a platform for independent artists, but also a community for creative minds that contribute to the independent music scenario in the country, in their own unique ways. Through this association, we look forward to not only supporting folk artists but also making their music available to our audience using the best possible technology that enhances their listening experience.”
Commenting on this initiative, Shuchi Roy Managing Director at Anahad Foundation stated, “The objective of this album and journey was to shed the spotlight on the colors of Uttar Pradesh, showcasing the culture of the state. Till date, no one has recorded the folk music of Uttar Pradesh quite like we have. Therefore, I left with Abhinav Agrawal, who himself is a folk artist and has a knack to record folk musicians across the country on this amazing journey. This trip was a little special as we were introducing the artists with the new technology of Dolby Atmos. It was truly an enriching experience.”