Josh launches first original IP ‘World Famous’, a mega talent hunt
To recognize and celebrate India’s diverse, young talent, India’s fastest-growing and most-engaged short video app, Josh announces the launch of its first original IP ‘World Famous’, a mega-talent hunt. ‘World Famous’ kicks off in Lucknow on 15th March 2021, envisioned as a multi-city search for the country’s most unique creators.
To discover local talent with the makings of a superstar, this 15 -day, the high-octane campaign will travel through this multicultural city. As the Josh mentors interact with the city’s youth inviting registrations for the grand finale on March 31st, 2021, Lucknowites will see the city come to life. Across the city’s hotspots including localities, colleges and malls, interactive pop-ups and activations will be seen across the city’s hotspots.
Calling out to aspiring young stars, Seher Bedi, Head of Josh Studios said, “We are thrilled to bring Josh Studios to life with our show ‘World Famous’ and kickstart it from Lucknow. You could be the fastest kebab flipper or the most graceful Kathak dancer. Either way, your talent deserves to be seen by the world. Our biggest commitment at Josh is to grow a platform that celebrates all forms of creativity and gives flight to youngsters with talent and ambition. ‘World Famous’ has been crafted with care as a celebration and not a competition. We hope it gathers momentum as a movement that looks to discover and mentor the next ten thousand stars across India.”
The participants- singer, chef, photographer, poet, or artist, are welcomed on the digital avatar of the campaign, the Josh app, to create a video showcasing their talent and upload that video on the Josh app using the hashtag #joshworldfamous. In the presence of Bollywood celebrities, Santosh Shukla and Sunny Leone and reality TV creator duo Raghu Ram-Rajiv to mentor selected participants and groom them into stars on Josh, the campaign concludes on March 31, 2021, in a Grand Finale in Lucknow.
To create a cutting-edge content and talent hub, Josh Studios was unveiled earlier this month to scale the short-video platform’s capabilities. Launched as a mahagathbandhan of India’s top 200+ best creators, 5+ million UGC creators and the 10 biggest music labels in September 2020, ‘World Famous’ is the Studio’s first signature roll out for Josh, followed by super successes in the creation of the #JoshMeinAajaa anthem and a series of challenges on the platform.
VerSe Innovation launched Josh, a made-in-India, short-video app, in September 2020. It represents a confluence of the hottest entertainment formats, India’s top 200+ best creators, best in class content creation tools, the 10 biggest music labels, 15+ million UGC creators and formidable user demographics. On the Play store, Josh has been consistently rated as the leading Indian short-video app in India. With over 90 million MAUs (Monthly Active Users), 1.75+ billion video plays per day and 42 million DAUs (Daily Active Users), Josh is the fastest growing and most engaged short-video app in India currently.