Video-sharing social networking platform, Lomotif has launched the #DanceOff challenge which will contest only the top three participants till May 2. The participants will be chosen on the basis of the highest video likes and comments. The total cash prize of INR 3,00,000 will be awarded to the contestant who will be in the first place. The competition will see the renowned choreographer, director and actor Remo D’Souza as the face of the campaign. Remo will be seen cheering up for the participants with dancers VartikaJha, Sushant Khatri, and popular influencer Tanya Sharma.
Indians are blessed with so many dance forms from Bharatanatyam to Hip-Hop, from Kathak to Salsa, from Garba to Ballet, from Kuchipudi to Bollywood, and from Kathakali to contemporary. The dance face-off will go for 3 weeks and will require the content creators to record their performance and post the video with the #DanceOff hashtag on the campaign Channel in the app.
Sharing his excitement for the #DanceOff challenge, Remo D’Souza said, “It feels great to be associated with the 1st edition of Lomotif India #DanceOff. I know how important it is for talented dancers to get an opportunity and a platform to showcase their skills. There is so much talent emerging from the hinterland of India. And with short-video platforms becoming increasingly popular among the youth, I’m happy that Lomotif is playing an instrumental role by providing a platform for the emerging dancing sensations of tomorrow!”
Speaking about the campaign, Paul Yang, Co-Founder & Chief Executive, Lomotif said “Today’s Gen Zs and millennials are very active on social media and like to express themselves in unique ways. The #DanceOffchallenge offers our users the chance to showcase their talent to a worldwide audience. It allows them to experiment with formats, features, and tools to express their creative imagination to the fullest. With International Dance Day just around the corner, we’re expecting the most scintillating dancers of the country to celebrate dance as an expression with us.”
