Shri Devendra Fadnavis, Hon’ble Chief Minister of State unveiled the look of World Orange Festival 2017 first of its kind festival in support of orange producers in Nagpur. This festival is supported by Government of Maharashtra and Maharashtra Tourism Development Corporation (MTDC). The festival promises to be a celebration upholding all about Orange coupled with cultural performances and contests engaging readers and visitors thus also promoting Nagpur as a tourist destination in winter and occupying a place in India’s must visit location. The festival is conceptualized and organized by Taplight and will be held in Nagpur on December 16, 17 & 18, 2017. During this time, the city will come alive with one of its kind multiple activities including trips to Orange Orchards, Orange Installations by art students, recipe contests, music festivals, cultural parade and lots more.
The main objective of this initiative is to encourage and empower the hard work put by farmers to produce best quality Oranges and to buoy up the identity of ‘The Orange City’ on the World Map.
With an entire brigade of creative minds and prominent personalities, the orange city will witness three days of extravaganza spread across the city of Nagpur and it shall also have a strong business angle that shall focus on exhibitions, seminars, including participation of Orange farmers from across 10 other states of India. International Orange Cultivators and Technology Experts will attend from 3 global destinations as Israel, Turkey and South Africa.
Commenting on the initiative, Maharashtra Chief Minister, Shri Devendra Fadnavis said, “For years Nagpur has been producing oranges which are equal to international standards. However, Nagpur has not got due recognition globally. Through this project we aim at giving global branding to Nagpur oranges and increase income for farmers. The key idea behind orange festival is to create awareness across the world and promote Nagpur oranges on global map.”
“The launch of ‘World Orange Festival 2017’ is to promote specialities of Nagpur oranges on the global map. MTDC is playing an important role to promote Nagpur oranges internationally and give a momentum to Nagpur as a tourist destination in winter. It also opens pathways for people with diverse interest in art, culture, food, trade to come together and converge at Nagpur for a common cause. Moreover, traditional and cultural presentations showcasing the culture of the state will give a great reason for tourists to visit Nagpur at this festival.” said Jaykumar Jitendrasinh Rawal, Hon’ble Minister of Tourism, Government of Maharashtra.
“The most important thing for the growth of India is to increase the income of farmers. India is a competitive country and a difficult part is to create awareness within the nation. The main motive behind orange festival is to create awareness and linkages which will eventually help in the growth of the farmers and their value chain. UPL is involved with orange farmers in many parts of the world and our continuous efforts is to increase the income of the farmers which will eventually help them to invest in new technologies for increasing the yield. The festival will give knowledge to increase and improve orange cultivation for farmers through various seminars and sessions.” said Mr. Jai Shroff, Global CEO, UPL