OK Tested is all set for their first live event, The Fam Fest 2020. As the name suggests it’s not just a fan meet, it’s a meeting of people that have supported us on this intense journey to something so much more tangible than likes and shares. It’s a meeting between fans and the people who work tirelessly to make OK Tested a channel that people have said they watch on ‘bad days’, ‘before an exam’ or just when the thought of a Monday is looming over them. The Fam Meet is scheduled for the 23rd of February, Sunday. The fans will get to meet the anchors, some of the crew who work behind the camera and get to spend some time understanding how OK Tested works through a Q&A session. Pizza Hut has joined the OKT team as a food partner in association with the beverage partner Dabur Real Juice.
To get an understanding of the drive and ethos of why Ok Tested is doing Fam Meet, Sriparna Tikekar, Chief Content Officer and Co-founder ScoopWhoop Media said, “We are beyond excited about this event. Our fans make us who we are. Seeing the fandom of OK Tested, all the love being showered on us, we really wanted to do more to reach out to our audiences. And this event gives us the perfect opportunity to do that. This event is a tribute to the fans, the anchors, the film team, writers and founders that work hard and passionately to make sure we have three videos up every week and an engaged fan every day ”
Over the last year Ok Tested has acquired over 600K subscribers on YouTube and has an Instagram page that has over 200K enthusiastic followers who love to watch and stay connected to our anchors. With a video retention rate of over 70% and a highly engaged audience of Gen Z and millennials, OK Tested has also captivated brands. OKT’s unique take on lifestyle content has resulted in exciting branded content that ranges from anchors trying out new fashion for Flipkart, to trying to out-lie Manoj Bajpai for Amazon Prime, to finding out which star sign is the most romantic for TanTan and more. Connecting with fans deeply through content and events like these is why OK Tested today has so much love and its also why brands are our fans too.
