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Siddharth Banerjee EVP Marketing at Vodafone to head the Jury for SAMMIE

MediaInfoline July 30, 2018

The second edition of Social Samosa’s Industry mandate for Brands has received more than 230 nominations from 120 brands across 19 categories and 14 special categories.

Launched last year, SAMMIE was conceptualized with the thought of promoting best practices benchmarking. The platform is a symbolic token of respect and admiration for Influential Brands who lead the pack to shape the future of Social Media Industry.

The Jury Panel headed by Siddharth Banerjee includes industry stalwarts such as as Apurva Chamaria, Chief Revenue Officer, Rategain; ; Prashanth Challapalli, Chief Operating Officer At Leo Burnett Orchard; Sanjay Mehta, Jt.CEO, Mirum India; ShoumyanBiswas,VP Marketing at Flipkart; Sulina Menon, Managing Partner, OMD India and Vivek Bhargava, CEO, DAN Performance Group.

Brands from sectors like Automobile, Cement, B2B, Beauty, BFSI, eCommerce, Education, FMCG, Food & Beverage, Healthcare, Media, Real Estate, Retail, Tourism & Hospitality, Technology, and Telecom had the opportunity to put their best foot forward and share the roadmap to success on Social Media.

Each entry was screened, scanned, and scrutinized by the resolute jury panel, with the help of a Social Media Analytics Tool Quick Metrix that ranked Brands on the basis of engagement, tonality and sentiment.

The process also considered people’s opinion on which Brands have the maximum mind share amongst consumers with an online voting phase, designed with our Creative Technology Partner AliveNow.

Speaking on the second edition, Siddharth Banerjee EVP – Marketing, Vodafone India said, “The world of social media has brought fascinating and unique opportunities for business & brands. With increased access to data, social media platforms have explosively grown in India and consumers have increasingly adopted the mobile screens for their feeds of entertainment and information.In this context, brands and marketers who understand changing habits and craft their marketing mixes keeping their refreshed consumer understanding in mind, will have better chances for engaging with consumers & growing their business. It is these brave ones that the SAMMIE will seek to salute!”

Hitesh Rajwani, CEO, Social Samosa commented, “We started off with a goal and today it is a mission! A mission to commemorate and celebrate the success of Human Brands who have brought about pivotal growth and maturity in this fairly new ecosystem.”

“We are privileged to have the leading Brand Custodians, Marketers and Agency Leaders on the Jury this year and we really look forward to the outcome of this interesting Battle between Brands on Social Media”, he further added.

Best Social Media Brands Awards & Summit are held in association with QuickMetrix- as Social Media Analytics Partner, AliveNow as Creative Technology Partner, Sillymonks as Associate Sponsor, Treize Communications as PR Partner, 24Frames as Online Streaming Partner, and Arshvi Innovative Services as Event Partner.

The hunt for the Best Social Media Brands in the Indian digital marketing ecosystem culminates on July 31, 2018 as the winners claim their SAMMIE!


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