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Sunburn makes its Australia debut

MediaInfoline June 22, 2017

Sunburn, one of the world’s most successful dance music festivals is making its debut in the melting pot of cultures – Melbourne with its club brand, Sunburn Reload in association with LIL B Entertainments. After successful editions in Dubai, Muscat and Nepal, India’s most reputed lifestyle brand will further cement its position as the preferred music lifestyle brand of the millennial generation with its recent expansion to Australian markets.

Owning over 90% of the festival IP market, Sunburn has recorded a substantial year on year growth since inception. From a 120 crore property with 8 lac on ground attendance at Sunburn 9 to an estimated 155 crore property with on ground attendance crossing 1.2 million at Sunburn 10.

With its new brand extension in the 10th year Sunburn Echo, which was live streamed in 5 cities which saw a cumulative attendance of over 20,000 fans, Sunburn contributed 40% to the state tourism year on year with 25% of the festival traffic from UK, Australia, UAE, Sri Lanka, Europe, South East Asia

With varied styles of electronic dance music being played at the event along with massive layout, mind blowing visuals, impressive laser graphics, special effects like CO2 guns and confetti blasters, thematic stages, state of the art production, SFX and technology with an unparalleled artist line up, Sunburn Reload will entail a 360 degree music experience.

Sunburn Reload, Melbourne will feature India’s youngest and Sunburn resident, DJ Shaan apart from homegrown acts. The showcase will be held on the 11th of August 2017 at Studio 3, Crown Casio, Melbourne, Australia and will form a natural extension of the much-loved Mecca of Indian dance music festivals – Sunburn.

Tickets go live this weekend  and to be a part of the experience fans can avail tickets on

With a beginning in 2007, Sunburn is a synergy of music, entertainment and lifestyle that attracts music tourism in India and has spread its wings across the globe to Sri Lanka in 2012, Dubai in 2013 and Muscat in 2015 and Khatmandu in 2016.

Mr. Karan Singh, CEO, Sunburn states, “It is has always been our endeavour to give our global fans the homegrown brand experience through an intimate format on their home turf. We have been witnessing an increasing interest from Sunburn patrons from Australia which led us to incept a Melbourne edition.”

Mr. Mohit Batra, Founder, LIL B Entertainments states,Australians are notoriously professional partiers. Melbourne has a rich electronic music history and is striking a balance between mass-market festivals and committed clubbing culture. We are extremely pleased to introduce a brand new festival in the marketplace.”


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