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The TOI brings back the marketing festival, Star FLOW – The Change Festival

MediaInfoline February 13, 2020
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Riding heavily on the success of its inaugural edition, The Times of India, has announced the second edition of its marquee initiative, Star FLOW – The Change Festival. Slated to be held on 19 – 20 February, 2020 at The Leela Ambience in Gurgaon, this one-of-a-kind initiative is India’s only marketing festival. Bringing in the finest minds in business from across the globe, the festival will offer a platform to the CXOs, CMOs, Brand Managers, Marketing professionals, Media/Creative/Advertising/Research experts and others to discuss and debate the future of marketing.

The conclave-cum-festival will give marketers an opportunity to equip themselves for the next big change in marketing while offering a global outlook as well as the opportunity to interact, learn, and share ideas and network with international experts and industry leaders of the country. Setting the tone for two action-packed days, the festival will kick-start with a keynote address by Nir Eyal, the best-selling author of ‘Hooked’ and ‘Indistractable’, on How to manufacture desire. The festival will feature industry luminaries such as Patrick Renvoise, Co-Founder & Chief Persuasion Officer, SalesBrain, Richard Shotton, Author and Behavioural Science Expert, Charles Leadbeater, Author and Authority on Innovation and Creativity, Sonam Wangchuk, Innovator, Education reformist & Inspiration for the film ‘3 idiots, Dr. Erich Joachimsthaler, Strategy, Innovation and Branding expert, along with a host of other experts share their insights on different aspects of  branding, first principles of marketing, behavioural science etc.

The festival will witness riveting panel discussions on a series of insightful themes, which include ‘How to succeed in difficult economic scenario ’, ‘Brand Building vs Performance Marketing’, ‘Sustainability and a Circular Economy’. These expert-led conversations will feature industry leaders such as Hemant Malik, Divisional Chief Executive- Foods, ITC Limited, Chandrasekar Radhakrishnan, Vice President -Strategy & Insights, Coca-Cola India & South West Asia, Rajeev Karwal, Chairman – Milagrow Robots,  Tapan Singhel, MD & CEO –  Bajaj Allianz General Insurance, , Chandra Bhushan, CEO, (iFOREST),  Sanjib K Bezbaroa – Vice President Corporate EHS – ITC Ltd, Ritesh Ghoshal – CMO, Croma and others sharing their perspective on the respective subject.

A workshop on ‘Design Thinking and Customer Experience Transformation’ will be conducted by Ajay Aggarwal, Practice Lead – Design Thinking, KPMG India while a workshop on ‘Paradigm Shift of Rural Market’ will be overseen by Benjamin Mathew, Partner, Business Strategy, MART among others.

Taking boardroom to Grassroots, Tamanna Sharma, Founder – Earthling First, Savita Sharma, Artisan & Trainer – Indha, Nitesh Yadav, Founder & CEO – Exam Mitra and Texicon, Anoop Khanna, Social Activist & Founder – Dadi Ki Rasoi and Alakshi Tomar, Co-Founder – TruCup will be sharing their respective stories filled with courage and conviction as they speak about the journey that made them true marketers.

Speaking about the second edition of Star FLOW – The Change Festival, Sanjeev Bhargava, Director – The Times of India, TIMS & Mirror Brands and Co-Curator of FLOW said, “Flow – The Change Festival is a unique initiative that brings cutting edge marketing theories, practices, trends and technologies to marketing leaders and practitioners alike. The speakers and panellists have been carefully curated to deliver the highest value for the time the marketing fraternity chooses to spend at this festival. Last year this event was extremely successful going by the feedback of the delegates. We hope to make this edition even bigger and better.”

Santosh Desai, MD & CEO FutureBrands India and Co-Curator of FLOW said, The overall intent of The Flow Festival is to make sense of all the change that we see around us with both depth and freshness. In its second year Flow is focusing on bringing to the Indian marketing community perspectives that challenge long-held conventional beliefs. New concepts, provocative ideas, deep dives into emerging themes- these are what the marketing practitioner can hope to hear at this year’s event.”

Engaging hundreds of marketing professionals from across India with an eclectic mix of learning content, the festival remains committed to moving beyond the communication and advertising aspects of marketing and do a deep dive into core marketing, in all its myriad dimensions.

Please visit HERE to register for the festival and know more about the speakers and schedule.

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